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NewsTwitter may add more than timeline ads
Twitter is introducing ads into the live stream of messages, according to the Financial Times. The addition of ‘promoted tweets’—a euphemism...
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Blogs 2Ad-Supported Kindle: Why stop there?
Who does Amazon think it’s fooling with a meager US$25 discount on an ad-supported Kindle? Ad-supported e-books are where it’s really at. The...
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BlogsApple’s advertising speaks for itself
To avid Apple watchers, the company’s latest ad for the iPad 2 isn’t really anything new: It eschews celebrity endorsements, outrageous claims,...
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BlogsAnalysis: Apple’s ads let products speak for themselves
To avid Apple watchers, the company’s latest ad for the iPad 2 isn’t really anything new: It eschews celebrity endorsements, outrageous claims,...
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NewsApple launches iAd Producer
Apple has announced the release of iAd Producer, a tool that can be used by publishers to simplify the creation of campaigns for the company’s iAd...
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NewsApple targets December launch for iAd in Europe
Following Apple’s partnership with The Dentsu Group to bring iAd to Japan, Cupertino is also expanding its mobile advertising presence into Europe,...
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NewsAd network could be tracking you with HTML5
HTML5 is an exciting technology with lots of potential. But one potentially insidious use has surfaced, and one group of privacy experts isn’t taking...
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NewsYahoo CEO: Apple’s iAds ‘will fall apart’
Yahoo Chief Executive Carol Bartz has told Reuters she expects Apple’s mobile advertising platform iAds to fail. “That’s going to fall apart...
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Blogs
Apple’s iAd platform: Success or failure?
The early returns are rolling in on Apple’s iAd mobile advertising platform, and so far the results seem mixed. Few of the iAd partners have actually...
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NewsiOS developers can now advertise their apps via iAd
Apple began rolling out its iAd program earlier this month, but by all accounts the ad spots themselves were fairly limited. On Wednesday, however,...
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News
Apple policy would kick AdMob off iAds, Hamoui says
Google’s AdMob business could not deliver advertising through iAd if Apple began enforcing a policy that restricts the involvement of companies...
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NewsTwitter to promote marketers’ special offers
Twitter has introduced another advertising service, hoping to generate revenue this time by promoting special offers, events and one-time deals from...
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News
Apple allows opt out for interest-based iAds
You may not be able to completely shut off Apple’s new iAds system when it shows up on iOS 4 devices in July, but at the very least, you can stop...
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News
Google and AdMob ready to take on Apple iAd
After intense scrutiny to ensure the acquisition won’t make Google a de facto monopoly in mobile advertising, Google’s purchase of AdMob...
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News
Apple drops ‘Get a Mac’ for ‘Why you’ll love a Mac’
Justin Long, the actor behind the endearing-turned-belittling Mac character in Apple’s long-running “Get a Mac” ads, wasn’t kidding when he...
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News
iAd for the iPad (and iPhone/iPod touch)?
Rumours abound that Apple is set to unveil a new mobile advertising platform on 7 April, likely resultant from their its acquisition of Quattro Wireless...
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News
Apple, Google battling for mobile ads
In another stage of its mounting battle with Google, Apple has hired two mobile ad industry big hitters—with wide implications for the future...
