Review – ADATA UE710

Anthony Caruana
20 April, 2016
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Easy to use, excellent performance, good app


Doesn’t work with Apple-protected content

$150 for 64GB


It’s a common criticism of iOS devices: there’s no way to expand the internal memory capacity of easily accessed data on other devices via simple USB exchange.

ADATA hasn’t rested on its laurels and took that as a challenge and not a limitation.

The ADATA UE710 memory stick looks like a regular USB data device, but it has a couple of important differences.

The slider on the side is used to eject the USB port – the UE710 boasts USB 3.0 connectivity – but pulled back the other way, it reveals a Lightning connector, allowing it to be attached to an appropriately equipped iOS device. It comes in three different capacities: 32GB, 64GB and 128GB.

I started by connecting the UE710 to my Mac mini and copying some movies and music to the device. I chose a combination of content purchased from iTunes, and therefore protected with its FairPlay DRM and unprotected content. Copy performance was excellent, with about 3GB of data copying over in just a couple of minutes.

To use the UE710 with an iOS device, I needed to install the free i-Memory app from the App Store.

i-Memory is a very simple app, but it worked very well. As well as giving me access to content I had earlier copied to the UE710, I was able to use it to access content on my iPhone. For example, I could use i-Memory to view photos, music and videos stored on my iPhone’s internal memory and copy them to the UE710. This makes sharing content easy when you’re in a hurry and don’t have time to mess around with network or Bluetooth settings.

And while many will point to AirDrop as being a useful solution for sharing content, it’s an Apple-only feature and my experience has been quite hit and miss with getting to work reliably.

Video and music playback from i-Memory worked well although I did have one minor criticism. If I stopped a video and then returned to it later, it didn’t resume from where I left off – the play-head was back at the start and I had to fast-forward to where I’d left off.

Video and audio playback were flawless and the device supports video resolutions up to 4K. It also works with AirPlay so you can play content through an Apple TV or audio device.

It would be handy if the UE710 could be used to play iTunes protected content, but that’s a limitation imposed by Apple and not ADATA. However, the ADATA UE710 and i-Memory app make it easy to move content between computers and iOS devices.


2 people were compelled to have their say. We encourage you to do the same..

  1. Robjs says:

    You’re confusing us! First you say you copied protected content then at the end you say you wish you could store protected content but Apple doesn’t allow it. Which is it?

  2. Macworld Australia Staff says:

    I copied protected content to the UE710 but I could not play it back from the device. I’ll update the article to clarify. Sorry for the confusion.

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