Ashleigh Allsopp June 14, 2012
Apple announced a thinner, Retina display MacBook Pro at its WWDC keynote on Tuesday and has now launched a new advertising campaign for the new addition.
MacStories reports that Apple aired the ‘Every Dimension’ advert for the Retina display MacBook Pro during the NBA Finals in the US.
The ad sees the new 15.4in MacBook Pro being used to edit photos and video and ends by showing off the ‘impossibly thin’ profile of the laptop, with the narrator saying: “The radical new MacBook Pro with Retina Display. Innovation in every dimension.”
Both models of the new MacBook Pro with Retina display now have a 3-4 weeks shipping estimate on Apple’s Online Store, indicating that sales of the new laptop are strong.
Watch Apple’s new advert below: