Macworld Australia Staff April 17, 2012
A unique fragrance – the scent of a newly purchased Apple product being opened for the first time – has been created for an upcoming art exhibition by Melbourne artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn.
The scent created with Air Aroma for Greatest Hits encompasses the smell of the plastic wrap covering the box, the printed ink on the cardboard, the smell of paper and plastic components within the box and, of course, the aluminum laptop which has come straight from the factory in China.
The creation process included suppliers in the South of France sending over samples of fragrances with the aromas of glue, plastic, rubber and paper. The samples were then used as ingredients by Air Aroma fragrance designers to create a range of signature blend fragrances.
To complete the fragrance they observed the unboxing of a new Apple computer to source fragrance samples. On completion the laptop was sent back to Australia, together with the scent of an Apple Macbook Pro.
The fragrance will feature at an exhibition at West Space, in Melbourne, entitled ‘De facto Standard’ between 20 April and 12 May.