Sydney man braces for prank-a-day internet campaign

Macworld Australia Staff
30 September, 2011
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Press Release

Sydney, September 30, 2011 - Australian internet users will be able to prank an unwitting Sydney man every day for almost a month, as part of a new marketing campaign for Panasonic Blu-ray Recorders.

Rommy Gulla, from Sydney’s Northern Beaches, will undergo a new ordeal every day from Monday, October 3 until Monday, October 31.

Panasonic Facebook followers will have the opportunity to nominate their own pranks at – The best suggestions will be made a reality and can be watched in real-time through Facebook. Fans will also have the opportunity to support Gulla, by giving him a virtual hug or becoming an official supporter.

The 26-year-old has already received a taste of things to come, with his car receiving a ‘makeover’ – complete with an imaginative use of glitter – as part of pre-production filming for the campaign.

Gulla said he was starting to feel a little bit of trepidation about the coming month.

“It hasn’t even really started but it’s already feeling like the longest four weeks of my life. The only thing I know is that the pranks can happen anywhere, anytime,” Gulla said.

“I know it will be a lot of fun but to be honest I’m probably not going to get much sleep during the next few days. My friends and family think I’m completely crazy.”

There are also plenty of prizes up for grabs1 with a Grand prize to be drawn at the end of the promotion as well as Instant Encouragement prizes awarded to those fans who actively support Gulla during the campaign.

Like Gulla’s adventures, the Blu-ray Recorders can capture a lot of action in four weeks.  Panasonic’s DMR-BWT800 3D Blu-ray Disc Recorder has a one terabyte recording capacity and is capable of recording 28 days, or 684 hours of full high-definition content.2

The DMR-BWT800 also offers easy-to-use connectivity thanks to the Wireless LAN and DLNA® server/client functionality for easy communication via SkypeTM and access to VIERA CASTTM.

Sophie Barton, Group Marketing Manager – AV, Panasonic Australia, said the campaign highlighted the unique features of the Panasonic DMR-BWT800.

“We wanted to show Australian consumers that 28 days really is a long time – a long time to have to endure daily pranks and certainly an incredible amount of time for users to record all their favourite shows thanks to the one terabyte capacity,” Barton said.

Follow the campaign at

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