Spectacular sound made in metal

Macworld Australia Staff
9 September, 2010
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AAA
Press Release

AUSTRALIA, September 2010: Following a much-hyped, very enthusiastic reception from music lovers and fashion aficionados in the UK, France and Japan, Atomic Floyd — the high-performance headphone brand that perfectly fuses sound performance and style — is proud to officially launch in Australia.

Borne out of obsession, Atomic Floyd headphones are the offspring of a pioneering collective of designers and engineers from backgrounds at Nike, adidas, Philips and Shure. Sharing an intense common passion for music, sound and iconic design, they believe that superb sound and great aesthetics should go hand-in-hand.

After years of pushing industry boundaries through experimentation, invention, testing and crafting, the Atomic Floyd team has created a range of great-looking headphones with jaw -dropping acoustic performance for a deeper and richer audio experience.

While most headphones are comprised of plastic components, Atomic Floyds are handcrafted in metal including AcousticSteel™, Titanium and 24k Gold. Designed and engineered to the highest industry standards Atomic Floyd outperforms long-established brands at the top end of the market with products that are built to last.

Innovations include:

  • AcousticSteel™ : An ultra-thin material which increases the acoustic chamber capacity to achieve spectacular World Class acoustics.
  • AirVents: Acoustic porting that increases driver movement by controlling the flow of air for deep distortion-free bass.
  • Performance Cabling : High-Definition Kevlar fabric cable that delivers high clarity audio in robust tangle free cord.
  • SoundProof Eartips : Small, medium and large size ear tips that offer maximum comfort and excellent noise reduction.

Designed for music lovers with something to say – they work with iPhone, iPod, iPad, BlackBerry, MP3 players and other mobile phones. What’s more each product comes with a protective leather travel pouch, an airplane adapter, DJ jack, as well as a two-year manufacturer’s warranty.

Atomic Floyd founder James Strong says: “Our headphones have been conceived by engineers at the top of their game, shaped by designers responsible for some of the most cutting-edge products of the last 10 years and built with the finest components. The result is great looking headphones that deliver an unrivalled sound experience.”

He adds: “I’ve spent years seeing brands buying of f-the-shelf headphones, branding them up and selling them with a massive price uplift. But there’s no skill, no beauty and certainly no thought in products like that. We wanted Atomic Floyd to be the exact opposite. We are defying industry standards and defining a new consumer market, going far beyond the traditional parameters of music, fashion and technology.”

Atomic Floyd now available in Australia with a five-piece collection:

  • AirDrum +Microphone:     $349.00
  • AirJax +Microphone:         $329.00 ($299 w/o microphone)
  • TwistJax AcousticSteel:     $299.00
  • HiDefDrum +Microphone:  $249.00
  • HiDefJax AcousticSteel:     $219.00

All products are available from Apple Stores nationally.

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  1. Introducing layout themes and styles in FileMaker Pro 13

    FileMaker Pro, help, inspector, macworld australiaIf you are reading this, you are most likely aware of the benefits offered by FileMaker Pro 13, from streamlining your business’ data to organising projects, but how do you make your FileMaker Pro and FileMaker Go database solutions look the part?

    This is where layout themes and styles come in.

    Would you like the layout to show your business logo when your employees are entering data into the database? Would you like to create conformity across all pages, maybe with a colour theme that matches your business?

    In order to increase usability for your database, a well-designed layout will make the solution both appealing to look at, but also more efficient – as those entering or viewing data will be able to easily navigate the fields in front of them.

    What is a style?

    In FileMaker Pro, a style is the way a layout object, layout part and the database’s background appear. This encompasses the colour or transparency of objects and backgrounds, the style of line used within the layout, the borders of objects and parts, the shape of objects, the shadows outside or inside an object’s border, and the display state of an object.

    For example, when your draw a square on your layout, the initial appearance of the square will be determined by the theme currently being used by the layout. The colour of the square, the lines that define it and any shadow that appears are all differing styles that add up to make a theme.

    The initial theme is called the default and ensures that all objects added to the layout carry a similar look. So, if you add a second square to the layout, it will have the same colour and borders. Though this does not have to be the case if you would like to differentiate them.

    And a theme?

    A theme is the collection of a number of styles used in a layout. Themes are the full picture of how your layout or report appears, and encompass all of the individual styles applied to objects, parts and the background. The theme does not affect the way a layout functions, but when you apply a theme to a layout it will alter the way it looks and feels.

    Making alterations

    Adjusting a style in a theme is very simple. If you click on the object, layout part or background you would like to alter, open the Inspector and head to the Appearances tab, you will see the Style label field at the top. This indicates the current style.  If no changes have been made, it will likely read as ‘Default’.

    Alter the style of the object, layout part or background by editing the property settings on the Appearance tab of the Inspector. Once you have made your layout look the way you would like, select the red arrow that will have appeared as you were making your changes and click ‘Save As New Style’.

    Type in a new name for your style and press OK. Continue to create as many additional styles as you would like in your layout. If you would like to apply a style to multiple objects or modify a style slightly between two objects, your previous styles will be available in the Styles list on the Style tab of the Inspector.

    Once you have made all of the changes you would like, you have the option of creating a new theme or saving the changes to the current theme.

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