Sony introduces new era in cinematography with hybrid Handycam camcorder

Macworld Australia Staff
14 July, 2010
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Press Release

Sydney – 14 July 2010 – Sony Australia today announced the world’s first consumer HD camcorder with an interchangeable lens system, the Handycam NEX-VG10[1]. This innovative camcorder unites the best of DSLR and camcorder technology, enabling users to capture images and videos with beautiful background defocus effects and shallow depth of field.

“Sony’s expertise in digital imaging products is proven once again with the NEX-VG10, a unique hybrid camcorder that is unlike anything else currently on the market,” said Katsuya Watanabe, Marketing Manager for Digital Imaging at Sony Australia. “Similar to the popular NEX-3 and NEX-5 cameras, the NEX-VG10 offers new imaging possibilities with its interchangeable lens system and provides consumers with advanced features within a lightweight and portable body.”

Merging camcorder capabilities and DSLR technology

Featuring an Exmor APS HD CMOS image sensor, the Handycam NEX-VG10 produces Full HD movies and 14.2 megapixel photos with beautiful ‘bokeh’ or blurred images. Such effects were previously challenging to achieve with smaller sized sensors.

The DSLR sized image sensor in this new model makes shallower depth of field possible, which enables consumers to choose a subject to focus within the frame, separating that subject from its background. The results are a beautiful background defocus effect that is not possible to recreate using conventional camcorders.

A breakthrough in digital imaging technology, the Handycam NEX-VG10 exposes consumers to the world of cinematography, as the camcorder provides the option to use a wide variety of lenses and achieve a myriad of visual results including fisheye, telephoto and wide-angle shots. With the bundled E-mount 18-200mm F3.5-6.3 OSS zoom lens, the VG10 has an 11x optical zoom, as well as optical image stabilisation with Active Mode, perfect for smooth, stable footage on the move. Additional features include silent auto focus and iris control, eliminating the lens noise that can often appear on DSLR and compact camera videos. Consumers can also use various A-mount lenses via an optional lens adaptor, expanding imaging possibilities – be it for stills or for video.

Features optimised for video performance

Reflecting the demands of serious videographers, the sound quality in NEX-VG10 matches its phenomenal imaging performance. The Quad Capsule Spatial Array Stereo Microphone uses advanced processing algorithms to combine signals from four separate omnidirectional microphone capsules. The result is exceptionally clear stereo audio with a highly directional response, allowing videographers to capture more sound from the subject they are shooting, and less of distracting sounds around them. There is also a jack for adding an optional external stereo mic, plus a 3.5mm input and 3.5mm headphone jack for audio monitoring.

For advanced videographers and photographers who seek greater control over footage captured, the NEX-VG10 offers the option to manually control settings on the camcorder. For example, consumers can manually tweak aperture settings and shutter speed using the intuitive, easy-to-access jog dial and hot keys to achieve the desired visual mood and tone in both movies and photos.

The body of the NEX-VG10 is also designed to provide a stable grip for videography, especially when capturing subjects at high or low angles. Coupled with the 3 inch swivel Xtra Fine LCD screen featuring TruBlack™ technology and a pivoting EVF, the camcorder provides an ergonomic filming experience while framing subjects in desired perspectives. The camcorder also records in AVCHD format, allowing consumers to record in high quality Full HD with 1920 x 1080 resolution at the maximum bitrate of 24Mbps to capture moments with vivid detail.

Extended recording times

Unlike digital still cameras and DSLRs, the NEX-VG10 allows for extended recording without time limit, an essential feature for consumers recording time lapse videos or event footage. It comes equipped with the NP-FV70 battery which supports approximately 155 minutes of continuous recording, while an optional NP-FV100 battery can record more than five hours of continuous video. It also supports two types of memory cards – Memory Stick and SD cards – allowing videographers more options in terms of storage capacity. With the Memory Stick PRO-HG Duo, consumers can transfer their movies and photos up to 4 times faster than when using the Memory Stick PRO Duo Mark2.

When purchasing the Handycam NEX-VG10, consumers will also be entitled to a free download of Vegas Movie Studio HD Platinum 10, which allows them make post-production edits on their videos, such as video compositing, colour correction and soundtrack creation.

Handycam celebrates 25th anniversary

This month celebrates the 25th anniversary for Handycam and Sony’s latest addition, the NEX-VG10, marks a new era in capturing and sharing your own personal content. Proud of the fact that families have been capturing memories on Handycam camcorders for the past quarter of a century, Sony continues to improve technologies, ensuring the next generation will share their history with loved ones. To read further information on the 25th anniversary for Handycam and its long history, please visit: www.sony.net/Products/handycam/25th_anniversary.

The Handycam NEX-VG10 will be available in Australia from mid September 2010. Further information on some of the unique features of the NEX-VG10 can be viewed on the Sony Australia YouTube channel: http://www.youtube.com/watch?v=jxJiJH1YsrQ





Resource Centre

  1. Introducing layout themes and styles in FileMaker Pro 13

    FileMaker Pro, help, inspector, macworld australiaIf you are reading this, you are most likely aware of the benefits offered by FileMaker Pro 13, from streamlining your business’ data to organising projects, but how do you make your FileMaker Pro and FileMaker Go database solutions look the part?

    This is where layout themes and styles come in.

    Would you like the layout to show your business logo when your employees are entering data into the database? Would you like to create conformity across all pages, maybe with a colour theme that matches your business?

    In order to increase usability for your database, a well-designed layout will make the solution both appealing to look at, but also more efficient – as those entering or viewing data will be able to easily navigate the fields in front of them.

    What is a style?

    In FileMaker Pro, a style is the way a layout object, layout part and the database’s background appear. This encompasses the colour or transparency of objects and backgrounds, the style of line used within the layout, the borders of objects and parts, the shape of objects, the shadows outside or inside an object’s border, and the display state of an object.

    For example, when your draw a square on your layout, the initial appearance of the square will be determined by the theme currently being used by the layout. The colour of the square, the lines that define it and any shadow that appears are all differing styles that add up to make a theme.

    The initial theme is called the default and ensures that all objects added to the layout carry a similar look. So, if you add a second square to the layout, it will have the same colour and borders. Though this does not have to be the case if you would like to differentiate them.

    And a theme?

    A theme is the collection of a number of styles used in a layout. Themes are the full picture of how your layout or report appears, and encompass all of the individual styles applied to objects, parts and the background. The theme does not affect the way a layout functions, but when you apply a theme to a layout it will alter the way it looks and feels.

    Making alterations

    Adjusting a style in a theme is very simple. If you click on the object, layout part or background you would like to alter, open the Inspector and head to the Appearances tab, you will see the Style label field at the top. This indicates the current style.  If no changes have been made, it will likely read as ‘Default’.

    Alter the style of the object, layout part or background by editing the property settings on the Appearance tab of the Inspector. Once you have made your layout look the way you would like, select the red arrow that will have appeared as you were making your changes and click ‘Save As New Style’.

    Type in a new name for your style and press OK. Continue to create as many additional styles as you would like in your layout. If you would like to apply a style to multiple objects or modify a style slightly between two objects, your previous styles will be available in the Styles list on the Style tab of the Inspector.

    Once you have made all of the changes you would like, you have the option of creating a new theme or saving the changes to the current theme.

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