Simms International Signs Distribution Contract with FileMaker Inc.

Macworld Australia Staff
5 July, 2010
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Press Release

Simms Awarded Exclusive Rights to FileMaker Bento, the New Personal Database for Leopard

Sydney, 10 January 2008

Specialist supplier of premium IT products and services, Simms International, has formed a distribution alliance with FileMaker, Inc. to supply its database products in Australia.

A wholly-owned subsidiary of Apple Inc., FileMaker is the global leader in easy-to-use database software for business professionals on the Mac and PC.

The contract gives Simms resellers immediate access to FileMakerís top-selling desktop and server boxed software including FileMaker Pro 9, FileMaker Pro 9 Advanced, FileMaker Server 9 and FileMaker Server 9 Advanced, along with exclusive rights to carry Bento, FileMakerís new personal database product, following its Australian release this week.

Simms International Managing Director, Danny Moore, said the agreement delivers benefits for both companies, allowing Simms to strengthen its portfolio with a premium established brand, while enabling FileMaker to increase its local market penetration.

ìWe are delighted to be able to offer the FileMaker database software to our reseller customers and will support these products with the same high standards of service, commitment and focus for which Simms is renowned,î he said.

ìFileMaker already enjoys very strong branding amongst business users the world over for its quality database software products that allow individuals and teams to immediately become more productive. We believe there is a significant opportunity to build on that profile with proactive marketing and education for a corresponding increase in sales.î

FileMakerís Regional Manager ñ Asia Pacific, Steve McManus, welcomed the partnership, saying he looks forward to working with Simms to expand FileMakerís reach.

ìNot only has Simms established itself as the leading Apple distributor in Australia, but we have been impressed with their professional approach to software sales.”

ìWith the arrival of Bento, our exciting new personal database for Leopard, we believe Simms is the ideal distribution partner to maximise our success in the Australian market.î

About Simms International

Simms International is a specialist supplier of IT products and services to the reseller, system integrator, sub-distribution and retail channels. Established in 1995 in Sydney, Simms International Australia is also represented in Melbourne, Brisbane and Perth. Simms International has been a worldwide partner of Kingston Technology since 1990, and is the manufacturerís longest serving specialist distributor. Simms is an Authorised Apple Distributor and Gold Service Provider, and maintains strong relationships with other pre-eminent vendors. Simmsí commitment to quality is supported by its accreditation to the quality standard ISO 9001:2000. In April 2003, Simms achieved the Investor in People accreditation – the first such accreditation by an IT company in Australia. For more information visit

About FileMaker, Inc

FileMaker, Inc. develops award-winning database software. Its products include the legendary FileMaker Pro product line for Windows, Mac and the Web, and the new Bento personal database for Mac.†Millions of customers, from individuals to large organisations, rely on FileMaker, Inc. software to manage, analyse and share information. FileMaker, Inc. is a subsidiary of Apple Inc.

For further information please contact:

Linda Bowe: Simms International (02 9026 3141)

Shuna Boyd: BoydPR (for Simms) (02 9418 8100)

Polly Johnson: Kinetics (for FileMaker) (02 9212 3848)

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