Seven, Panasonic and AFL join forces to present the 2010 AFL Grand Final live in 3D

Macworld Australia Staff
1 September, 2010
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Press Release

Sydney, 1 September, 2010 – This year’s Toyota AFL Grand Final will be broadcast in High Definition 3D.

Plans for the one off special event were released today by the Australian Football League, Panasonic Australia and the Seven Network which will broadcast the 2010 Toyota AFL Grand Final in its biggest television production this year.

Television viewers will be able to watch the game on digital channel 40 using a 3D television, such as a Panasonic Neo Plasma VT20 Full HD 3D TV, and compatible eyewear.

Details of the 3D initiative were announced today by Andrew Demetriou, the Chief Executive Officer of the Australian Football League, David Leckie, the Chief Executive Officer of Seven Media Group and Steve Rust, Managing Director of Panasonic Australia.

Mr Rust said the broadcast will provide the most realistic viewing experience, immersing audiences in the colour and excitement of the AFL Grand Final.

“This is an opportunity for Panasonic to help showcase one of the biggest and best sporting events in the world in high definition 3D,” Mr Rust said.

“Panasonic wants as many Australians as possible to experience 3D in their homes and we are delighted to join with Seven and the AFL to deliver the first 3D AFL Grand Final to thousands of people around the country.”

The 3D picture is created by capturing two slightly different images using a dedicated 3D camera or rig. Panasonic Neo Plasma Full HD 3D televisions then display left and right images alternately for the left and right eyes. In synch with the images displayed, the 3D eyewear rapidly opens and closes left and right shutters. The viewer’s brain then reconstructs the separate images to create a 3D picture.

Commenting, Mr Leckie said: “We are looking forward to meeting the challenge of producing the first live 3D television coverage of an Australian Football League match and it being the biggest game of the year and one of the great moments in sports.  We’re delighted to be working with Panasonic to make this happen.”

Mr Demetriou, AFL, said the league was excited to be partnering with Panasonic and Seven to deliver the broadcast.

“The broadcast of the 2010 Toyota AFL Grand Final in 3D will represent another fantastic leap forward in the presentation of our game to fans across Australia,” Mr Demetriou said.

“Seven brought us the first colour Grand Final and also brought us the first Grand Final live in Victoria in 1977, with the replay between North Melbourne and Collingwood. This broadcast represents another milestone in the visual history of Australia’s largest game – our only indigenous sport – and the AFL is delighted and thankful with the efforts of Panasonic and Seven.”

More details of the broadcast will be released throughout the AFL Finals series.

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