Sean “Diddy” Combs, Monster and Beats™ by Dr. Dre™ Announce Availability of Diddybeats™ in Australia

Macworld Australia Staff
22 October, 2010
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Press Release

SYDNEY, OCTOBER 2010 – Monster, leader in manufacturing and design of high-performance headphones, and Beats™ by Dr. Dre™, co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, are proud to announce the upcoming availability of Diddybeats™ in Australia.

Available in black and pink versions, Diddybeats is the latest addition to the hugely popular Beats by Dr. Dre headphone family from Monster and was created in conjunction with music entrepreneur and fashion icon Sean “Diddy” Combs.

“My mother played music for me as a child, and I grew up loving the way music made me feel. It brought out joy and pain. It was my first career, my first love. No matter how many roads I travel, my heart always takes me back there. Music is my life, and Diddybeats is an expression of how great sound makes me feel,” said Sean “Diddy” Combs.

“What Diddy has done with Sean John is incredible,” said Jimmy Iovine, Chairman of Interscope Geffen A&M Records. “His marketing genius combined with his sense of design and fashion is unparalleled in the music business. When you think of how rare it is for someone who comes from the entrepreneurial creative side of music to turn it into something as extraordinary as what Diddy has done with Sean John – the air is very thin. We felt it would be great to bring that sensibility to Beats by Dr. Dre headphones; the fact that he also happens to be a great record producer made the fit all the more perfect.”

Diddybeats feature advanced audio technologies that break new ground for in-ear headphone performance, combining the deepest bass tones with the clarity of high frequency production and making them ideal for use with all types of music, from hip-hop and rock to jazz and classical. The remarkable sonic performance is made possible through the use of new materials and innovative patent pending designs, allowing users to hear details in their music they may never had heard before.

Head Monster, Noel Lee noted: “The goal of Beats by Dr. Dre headphones has always been to bring serious music listeners a new way to enjoy truly great sound, and to hear every nuance of the music the way the original artist intended it to be heard. With Diddybeats, we were fortunate to be able to work with Diddy, one of the world’s most meticulous recording artists, to fine-tune the sound, and the results are nothing less than astounding.”

In addition to their leading-edge sonic technologies, Diddybeats in-ear headphones also incorporate design elements that echo the sensibilities and trendsetting style of Diddy’s critically acclaimed international fashion label Sean John. As such, Diddybeats are a 21st century combination of sophisticated styling and cutting-edge technology. The elegant headphones are made from high-tech aluminium, wrapped with the look and feel of leather and polished endcaps. Customers can get more information on Diddybeats at the Beats website -

Diddybeats come in an exclusive Sean John-inspired travel case and with an assortment of eartips to ensure maximum comfort and fit for every wearer. They also feature Monster’s exclusive matching flat cable design that not only integrates into the overall look and feel of the headphones, but also makes them tangle-resistant.

Diddybeats are being made available with the Monster ControlTalk™ headphone cable*, which can be used with iPhone™ and iPod® for music playback control as well as to take hands-free calls with iPhone and many smartphones. The special Monster ControlTalk headphone cable features an integrated high-grade microphone and answer button and allows users to access their music and answer phone calls without having to reach into their pocketbook, backpack or pocket.

Diddybeats are available from Harvey Norman, Apple, Domayne and Specialist Monster Headphone dealers with a recommended retail price of $249.

* The ControlTalk remote and mic functions are supported by iPod nano (4th and 5th generation), iPod classic (120GB/160GB), iPod touch (2nd generation), iPhone 3GS, and iPad. The remote is supported by iPod shuffle (3rd generation). Audio is supported by all iPod/iPhone/iPad models. Requires software version 1.0.3 for iPod nano (4th generation), 2.0.1 for iPod classic (120GB), and 2.2 or later for iPod touch (2nd generation).

About Convoy International

Convoy International ( is a leading importer, distributor and marketer of a wide range of high-fidelity loudspeakers, advanced audio components for use in home and car installations, headphones, speaker solutions for iPod, iPhone and portable music devices, surge and power conditioning units and audio video digital accessories and cables.

Convoy’s Brand portfolio includes Bowers & Wilkins, Classé, Harman Kardon, JBL Home and Car products , Monster Cable, Monster Power Conditioning Products and Monster Headphones.

Founded in 1965 and celebrating 45 years in the industry, Convoy International is a privately owned company based in Sydney with offices throughout Australia.

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