Sabre Red App Centre Open for Business for Developers and Travel Buyers Around the World

 Online Marketplace Opens a New World of Po">

Sabre Red App Centre Open for Business for Developers and Travel Buyers Around the World

Macworld Australia Staff
7 March, 2012
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Press Release

Sabre Red App Centre Open for Business for Developers and Travel Buyers Around the World

 Online Marketplace Opens a New World of Possibilities for Sabre Red Workspace Users

 Sabre Set to Host First ‘Sabre Red Appys’

SYDNEY, Australia – March 7, 2012 – Sabre Travel Network, a global travel technology company serving travel suppliers and agencies, today opened the virtual doors to its Sabre Red App Centre, the world’s first B2B online application store for the travel industry. The Sabre Red App Centre is the first online marketplace to connect travel buyers, including travel agencies, travel management companies and leisure operators, with application providers from around the world.

Beginning today, travel buyers can access the Sabre Red App Centre and shop more than 60 Red Apps currently in the marketplace, with that number expected to grow significantly in the coming months. After identifying the desired Red App, customers can complete the check out process and then download and provision the app to the individual user. The Red Apps will be available in the agent’s Sabre Red Workspace, which is used to shop, book and manage travel.

“Today marks a milestone for Sabre and for the industry as we open the Sabre Red App Centre to the travel community,” said Carl Frier, general manager sales and product Australia & New Zealand for Sabre Pacific. “By creating this new marketplace, our customers can now easily shop for, purchase and install specialised applications that further enhance and customise the Red Workspace to meet their individual business needs.”

Examples of Red Apps currently in the Sabre Red App Centre include:

  •  Quick Trip Quote: Lets agents easily quote an air, car and hotel trip in one single step. The Quick Trip Red App helps agents quickly and efficiently serve customers who are simply looking for cost estimates for possible trips.
  • Event Finder: Allows agents to plan a trip around the events and activities that interest the traveller by incorporating relevant event information into the Red Workspace. With the Event Finder Red App, agents can trigger a search for hotels around the event and, with one click, add the event information into the customers’ itinerary.
  • Flight Explorer Express Edition: Incorporates real time flight tracking and airport delay monitoring directly into the Sabre Red Workspace.
  •  Carbon Emission Calculator: Estimates the amount of carbon that will be burned during a trip including air, hotel and car, allowing agents to help travellers choose environmentally-sensitive travel options.
  • To Do List: Brings an easy to use To Do List into the agents’ Workspace, helping them keep track of action items such as customer calls, emails and deadlines.


Response from Developer Community

“We’ve received tremendous interest in the Red App Centre from the developer and agency communities,” said Frier. “It is clear that developers and agencies alike see the value in this new marketplace.”

Several third party developers are already working with Sabre to bring their applications to this global marketplace, including apps for flight and preferred seat monitoring, events-based travel planning, shopping and booking of ground transportation, and apps that leverage natural language technology.

“Sabre Red App Centre gives us the ability to reach our primary market in a way never before possible. Travel Automation is very excited to be among the first to participate and looks forward to providing beneficial, time saving applications to Sabre agencies for years to come,” said Dale Weston, senior vice president of Travel Automation, a travel software provider serving travel buyers around the world. “Our developers love it too! The plug-in framework provides for nearly limitless opportunities for development on the Sabre Red Workspace.”

This June, Sabre will host the first Sabre Red Appys awards event during its Developer Conference and Technology and Marketing University in Las Vegas. The Sabre Red Appys will highlight the most creative and effective apps. From a group of ten demonstrators, a panel of judges will determine the top Red App and award the Sabre Red Appy. Startup, emerging and established companies are all invited to apply to showcase their innovative solutions. More information on the Sabre Red Appys will be available at in the coming weeks.

“Launching the Red App Centre is simply the first step in establishing it as a robust and vibrant marketplace for travel buyers and developers,” said Frier. “As we continue to stock the shelves, travel buyers and developers will experience the full potential of the Red App Centre – the ability to connect, share and access innovative technology applications.”

 Sabre Travel Network provides technology to the travel industry. It operates the world’s largest travel marketplace, connecting travel buyers and sellers through the Sabre global distribution system (GDS).  Its innovative technology connects 350,000 travel agents to more than 400 airlines, 100,000 hotels, 25 car rental brands, 50 rail providers, 13 cruise lines and other global travel suppliers. More than $100 billion of travel is purchased through this channel annually.

Sabre Travel Network is part of Sabre Holdings, a global travel technology company serving the world’s largest industry- travel and tourism.  For more information please visit:


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Resource Centre

  1. Introducing layout themes and styles in FileMaker Pro 13

    FileMaker Pro, help, inspector, macworld australiaIf you are reading this, you are most likely aware of the benefits offered by FileMaker Pro 13, from streamlining your business’ data to organising projects, but how do you make your FileMaker Pro and FileMaker Go database solutions look the part?

    This is where layout themes and styles come in.

    Would you like the layout to show your business logo when your employees are entering data into the database? Would you like to create conformity across all pages, maybe with a colour theme that matches your business?

    In order to increase usability for your database, a well-designed layout will make the solution both appealing to look at, but also more efficient – as those entering or viewing data will be able to easily navigate the fields in front of them.

    What is a style?

    In FileMaker Pro, a style is the way a layout object, layout part and the database’s background appear. This encompasses the colour or transparency of objects and backgrounds, the style of line used within the layout, the borders of objects and parts, the shape of objects, the shadows outside or inside an object’s border, and the display state of an object.

    For example, when your draw a square on your layout, the initial appearance of the square will be determined by the theme currently being used by the layout. The colour of the square, the lines that define it and any shadow that appears are all differing styles that add up to make a theme.

    The initial theme is called the default and ensures that all objects added to the layout carry a similar look. So, if you add a second square to the layout, it will have the same colour and borders. Though this does not have to be the case if you would like to differentiate them.

    And a theme?

    A theme is the collection of a number of styles used in a layout. Themes are the full picture of how your layout or report appears, and encompass all of the individual styles applied to objects, parts and the background. The theme does not affect the way a layout functions, but when you apply a theme to a layout it will alter the way it looks and feels.

    Making alterations

    Adjusting a style in a theme is very simple. If you click on the object, layout part or background you would like to alter, open the Inspector and head to the Appearances tab, you will see the Style label field at the top. This indicates the current style.  If no changes have been made, it will likely read as ‘Default’.

    Alter the style of the object, layout part or background by editing the property settings on the Appearance tab of the Inspector. Once you have made your layout look the way you would like, select the red arrow that will have appeared as you were making your changes and click ‘Save As New Style’.

    Type in a new name for your style and press OK. Continue to create as many additional styles as you would like in your layout. If you would like to apply a style to multiple objects or modify a style slightly between two objects, your previous styles will be available in the Styles list on the Style tab of the Inspector.

    Once you have made all of the changes you would like, you have the option of creating a new theme or saving the changes to the current theme.

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