PlayStation 3 Available at an Attractive New Price of $349.95

Macworld Australia Staff
17 August, 2011
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Press Release

SYDNEY, 17 August 2011Sony Computer Entertainment Australia (SCE Aust.) today announced that the PlayStation 3 (PS3™) with 160GB hard disk drive (HDD), will be available at a very attractive new RRP of AUD$349.95.  SCE Aust.  will also reduce the price of the 320GB HDD model to AUD$449.95 RRP.  The new pricing will be effective in stores across Australia from 22 August, 2011.

Since its release in 2006, PS3 has gained tremendous support from fans around the world and its cumulative worldwide sales reached a milestone of 50 million units as of March 29, 2011. Equipped with future proof cutting–edge technologies including the sophisticated processors, Cell Broadband Engine™ and RSX®, as well as the Blu-ray disc™ (BD) player and HDMI terminal, PS3 has continuously enhanced its value to consumers through system software updates to support new features and services including stereoscopic 3D content playback and support for the PlayStation®Move motion controller.  With the breadth and depth of services and content available for the PS3 system, including its impressive BD software line-up and the expansive portfolio of more than 60,000 games and video content*1 available on PlayStation®Network, the new price will make the platform more accessible than ever and will appeal to a wider audience looking to buy the best entertainment system for their home.

With strong support from software developers and publishers, as of June 30, 2011, the worldwide cumulative number of BD software titles for the PS3 system exceeds 2,495 titles and downloadable PS3 games available on PlayStation®Store exceeds 3,100 titles*2.  Of these titles, more than 120 titles*3 are stereoscopic 3D supported and 200 titles*3 are PlayStation Move dedicated or supported.  In addition to this extensive software title line-up, exciting and attractive new titles are expected to be released from software developers and publishers as well as from SCE Worldwide Studios, including FIFA 12 and Battlefield 3™ from Electronic Arts, GoldenEye 007: Reloaded from Activision, Assassin’s Creed Revelations from Ubisoft,Resistance® 3, The Ico & Shadow of the Colossus Collection, Ratchet & Clank: All 4 One and Uncharted 3: Drake’s Deception™ from SCE and more.

The PlayStation 3 provides free access to PlayStation®Network and its growing portfolio of marquee entertainment services for streaming hi-def movies, TV shows and music.  In Australia, these services include Vidzone, Mubi, catch up TV channels, and more.  PlayStation Network also features unique and compelling downloadable content and exclusive games, including the critically-acclaimed PixelJunk series and the highly anticipatedJourney, to ensure PS3 customers always have amazing entertainment experiences at their fingertips.

Through these price reductions, the upcoming line-up of blockbuster software titles for PlayStation 3 and the industry’s strongest offering of entertainment services, SCE Aust. will continue to expand the PS3 platform and deliver a world of computer entertainment that is only possible on PlayStation.

*1. As of the end of July 2011.  The number includes downloadable PS3 games, game demos and video content.  The number does not include PSP content, game add-on or themes.

*2. As of the end of July 2011.  Number of downloadable PS3 games including classics.  The number does not include game demos.

*3. As of the end of July 2011.

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