NAD creates new category of wireless digital music systems

Macworld Australia Staff
30 November, 2011
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Press Release

Sydney — November 22, 2011 ― There’s a huge sound in the wireless music business today. NAD Electronics unveils a new game-changing wireless digital music system—the first in an exciting series of wireless music devices under their new NAD VISO sub brand. NAD VISO sets the stage to bring NAD’s unmatched leadership in digital innovation to a whole new generation of smart music™ dwellers. The NAD VISO platform remains solidly true to NAD’s core attributes of audio performance, simplicity, innovation, and unparalleled value.

Leading this new series is the NAD VISO 1—a wireless digital music system that sets a completely new performance standard. It also raises the bar for flexibility and connectivity as it offers not only the docking capability for iPhones and iPods, but also the new aptX high fidelity Bluetooth wireless capability. That means unmatchable NAD sound quality with the benefit of easy connectivity to all brands of portable devices, no matter what their operating system, as long as they have Bluetooth.

The NAD VISO 1 is a true revolution in wireless, smart dock sound. Its $699 price tag includes NAD’s highest-end Direct Digital DAC/amplifier technology, with sound quality that parallels component systems costing exponentially more. In fact, it uses the same Direct Digital technology that has revolutionized digital amplification, first seen in their $6,999 Masters Series M2 DAC/Amplifier. As a pure digital platform with no analogue circuits, this innovation creates an absolute silence; instruments seem to appear out of a totally black background, enhancing dynamics and imaging.

The NAD VISO 1 is a true high-end sound system designed for those who demand the best in sound. “Our audience isn’t defined by lifestyle as much as they are defined by their commitment to an exceptional, clean, vivid music experience,” explained Greg Stidsen, NAD’s Director of Technology and Product Planning.

It’s bone simple to set up, allowing music lovers to intuitively stream their music library from their mobile device to the NAD VISO 1. For Apple users, the custom-tooled dock allows playback and charging of iPhones or iPods. And if they own devices like Sonos or Apple TV, the included digital optical input allows an easy sonic upgrade. NAD VISO 1 can also be the main playback device for a flat panel TV.

Engineered by the original groundbreaking design team that created NAD’s infamous 3020 Amplifier, the NAD VISO 1 was refined and exhaustively tweaked by pioneering speaker designer Paul Barton, of award-winning sister company PSB Speakers, at the National Research Council in Canada—one of the most sophisticated audio testing facilities in the world. The NAD VISO 1 was elegantly designed by the New York design firm, DF-ID whose principal, David Farrage, will be developing a full line of NAD VISO digital wireless products to hit the market in the coming months.

“To understand the significance of this new product to the NAD Brand, you need to understand that the NAD VISO 1 will change the entire compact music system category in the same way that the NAD 3020 Amplifier completely redefined performance audio for high fidelity enthusiasts in the late 1970s,” said Stidsen. “This is a revolutionary product for the next generation of smart music dwellers.”

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About NAD

 Sold in over 80 countries, NAD Electronics is renowned worldwide for its range of innovative class-leading audio and video consumer electronics. Every NAD product is designed and manufactured with the determination to put “Music First”, reproducing sound that is authentic, accurate, and detailed. When it comes to performance, NAD emphasises quality over quantity, putting heart and soul into the inside—where it counts. And where you can hear it. NAD believes that the real point of home audio equipment is the enjoyment of involving, lifelike sound and that the qualities central to creating this are performance, simplicity, innovation, and value.

About PSB

Founded by Paul Barton in Canada in 1972, PSB Speakers rose to prominence in the loudspeaker industry as a company dedicated to delivering real sound for real people. PSB is focussed on psychoacoustics research and was the first company to use the scientific acoustical laboratories of the National Research Council Canada (NRC) to ensure that each speaker sounds as true-to-nature as possible. Hard work and dedication to performance has made PSB an award-winning company with a loyal following of owners throughout the world who praise the company’s high-value, world-class speakers.

For more information on PSB Speakers, visit

About DF-ID

Based in New York, UK-born David Farrage is an in-demand industrial designer whose designs have been exhibited in several museums throughout the world. Farrage studied industrial design at Ravensbourne College of Art, London and the Academy of Industrial Design in Eindhoven, and his masters at the Royal College of Art in London. Before opening his own design studio in 2005, Farrage worked with Ross Lovegrove, FM Design for Samsonite, Japan’s Sekisui Jushi, and New York’s Smart Design and Sony Design Center. Farrage works with clients Lenox, Donna Karan, Dansk, Toshiba, Movado and Kenmore, and has received a number of international design awards for both NAD Electronics and PSB Speakers.

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