Campaigns and major price changes to stimulate consumer demand

Sydney August 4, 2011: Digital imaging technology leader Canon Australia is bullish on the outlook for ">

More reasons to upgrade as Canon focuses on attracting consumer attention locally

Macworld Australia Staff
4 August, 2011
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Press Release

Campaigns and major price changes to stimulate consumer demand

Sydney August 4, 2011: Digital imaging technology leader Canon Australia is bullish on the outlook for the local consumer technology industry as the critical second-half 2011 sales period gets into full swing, citing unprecedented value, product innovation and strong category demand as drivers for future growth. With supply of its consumer imaging products returned to the levels prior to the Japan earthquake disaster of March 11, Canon is investing in programs to attract consumer attention to the value to be had in the Australian retail environment.

“The passion for digital imaging continues in Australia and there’s never been a better time to buy digital imaging technology with the great value available in local retailers,” said Jason McLean, Director – Canon Consumer Imaging, Canon Australia. “We’re taking and sharing more images than ever before and we’re seeing a continuing consumer focus on enhancing the lifestyle experience through upgrades in quality and advanced functionality.”*

  • Canon has a range of campaigns active through the remainder of the year to help consumers get the creative results they want from their digital imaging devices:
  • Canon TruCapture compact digital camera campaign – now it’s possible to capture true-to-life images at the press of a button, even in near-dark situations
  • Canon World of EOS – enter a world of creative inspiration dedicated to helping photographers of all levels take their skills further with video tutorials, creative challenges, customised gallery space, and tips and tricks from the experts
  • PIXMA Creative Printer campaign – showcases the creative possibilities that a PIXMA inkjet printer makes possible through outstanding print quality, creative media options (photo stickers, CDs/DVDs, T-shirt transfers etc), online resources and software to make getting great results easy.

Major price changes effective August 1

Further stimulating consumer demand, Canon has more than 95 Recommended Retail Price (RRP) repositions taking effect from 1 August across the digital imaging portfolio.

“With more than 95 Recommended Retail Price repositions taking effect this month, Australian consumers can feel confident of receiving great value for money in any of our Authorised local retailers,” continued McLean. “Anyone considering upgrading their imaging technology should check out their retailer and see for themselves the value that’s on offer.”

Examples of some RRP repositions (including GST) from across the range include:

EOS 550D Super Kit (with EF-S18-135mm f/3.5-5.6IS) Old: $1949  New: $1449

EOS 60D Premium Kit (with EF-S 18-200mm f/3.5-5.6 IS) Old: $2399 New:


EOS 5D Mk II Premium Kit (with EF24-105mm f/4L IS USM) Old: $4899 New: $4499

MT24EX Macro Twin Lite to suit the entire EOS range  Old: $1499 New: $1199

HFS20 HD digital video camera Old: $1199 New: $899

EF70-300IS EF 70-300mm f/4-5.6 IS USM lens Old: $1199 New: $949

EF40056LU EF 400mm f/5.6L USM Old: $2319 New: $1999

PIXMA MP5150 multifunction inkjet printer Old: $179 New: $129

PowerShot SX130 compact digital camera Old: $329 New: $229

PowerShot G12 compact digital camera Old: $799 New: $699

IXUS 310 HS compact digital camera Old: $449 New: $399

“The pace of innovation and the high quality expectations that Australian consumers have for imaging products has seen the upgrade cycle shortening*,” said McLean. “With the local affordability of very sophisticated technology, consumers will be pleased to see that high-quality, market-leading products that may have been out of reach previously are now accessible to them.”

*Canon Consumer Digital Lifestyle Index 2H2010 available for download


About Canon
Canon is the world’s leading imaging brand that actively inspires with imaginative ideas that enable people to connect, communicate and achieve more than they thought possible through imaging solutions for business and consumers. Canon’s Australian R&D company, CiSRA, develops and exports digital imaging technologies for use in Canon products worldwide. Canon has ranked among the top-four US patent recipients* for the past 19 years, and had global revenues of around $US45 billion in 2010. Canon Australia also operates Canon Finance Australia, which offers one-stop shopping for customers wanting leasing or finance services. For more information, visit,,,

Media Contacts:

Hill & Knowlton Media Bureau
T: 61 2 9286 1206

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