Campaigns and major price changes to stimulate consumer demand

Sydney August 4, 2011: Digital imaging technology leader Canon Australia is bullish on the outlook for ">

More reasons to upgrade as Canon focuses on attracting consumer attention locally

Macworld Australia Staff
4 August, 2011
View more articles fromthe author
Press Release

Campaigns and major price changes to stimulate consumer demand

Sydney August 4, 2011: Digital imaging technology leader Canon Australia is bullish on the outlook for the local consumer technology industry as the critical second-half 2011 sales period gets into full swing, citing unprecedented value, product innovation and strong category demand as drivers for future growth. With supply of its consumer imaging products returned to the levels prior to the Japan earthquake disaster of March 11, Canon is investing in programs to attract consumer attention to the value to be had in the Australian retail environment.

“The passion for digital imaging continues in Australia and there’s never been a better time to buy digital imaging technology with the great value available in local retailers,” said Jason McLean, Director – Canon Consumer Imaging, Canon Australia. “We’re taking and sharing more images than ever before and we’re seeing a continuing consumer focus on enhancing the lifestyle experience through upgrades in quality and advanced functionality.”*

  • Canon has a range of campaigns active through the remainder of the year to help consumers get the creative results they want from their digital imaging devices:
  • Canon TruCapture compact digital camera campaign – now it’s possible to capture true-to-life images at the press of a button, even in near-dark situations
  • Canon World of EOS – enter a world of creative inspiration dedicated to helping photographers of all levels take their skills further with video tutorials, creative challenges, customised gallery space, and tips and tricks from the experts
  • PIXMA Creative Printer campaign – showcases the creative possibilities that a PIXMA inkjet printer makes possible through outstanding print quality, creative media options (photo stickers, CDs/DVDs, T-shirt transfers etc), online resources and software to make getting great results easy.

Major price changes effective August 1

Further stimulating consumer demand, Canon has more than 95 Recommended Retail Price (RRP) repositions taking effect from 1 August across the digital imaging portfolio.

“With more than 95 Recommended Retail Price repositions taking effect this month, Australian consumers can feel confident of receiving great value for money in any of our Authorised local retailers,” continued McLean. “Anyone considering upgrading their imaging technology should check out their retailer and see for themselves the value that’s on offer.”

Examples of some RRP repositions (including GST) from across the range include:

EOS 550D Super Kit (with EF-S18-135mm f/3.5-5.6IS) Old: $1949  New: $1449

EOS 60D Premium Kit (with EF-S 18-200mm f/3.5-5.6 IS) Old: $2399 New:


EOS 5D Mk II Premium Kit (with EF24-105mm f/4L IS USM) Old: $4899 New: $4499

MT24EX Macro Twin Lite to suit the entire EOS range  Old: $1499 New: $1199

HFS20 HD digital video camera Old: $1199 New: $899

EF70-300IS EF 70-300mm f/4-5.6 IS USM lens Old: $1199 New: $949

EF40056LU EF 400mm f/5.6L USM Old: $2319 New: $1999

PIXMA MP5150 multifunction inkjet printer Old: $179 New: $129

PowerShot SX130 compact digital camera Old: $329 New: $229

PowerShot G12 compact digital camera Old: $799 New: $699

IXUS 310 HS compact digital camera Old: $449 New: $399

“The pace of innovation and the high quality expectations that Australian consumers have for imaging products has seen the upgrade cycle shortening*,” said McLean. “With the local affordability of very sophisticated technology, consumers will be pleased to see that high-quality, market-leading products that may have been out of reach previously are now accessible to them.”

*Canon Consumer Digital Lifestyle Index 2H2010 available for download


About Canon
Canon is the world’s leading imaging brand that actively inspires with imaginative ideas that enable people to connect, communicate and achieve more than they thought possible through imaging solutions for business and consumers. Canon’s Australian R&D company, CiSRA, develops and exports digital imaging technologies for use in Canon products worldwide. Canon has ranked among the top-four US patent recipients* for the past 19 years, and had global revenues of around $US45 billion in 2010. Canon Australia also operates Canon Finance Australia, which offers one-stop shopping for customers wanting leasing or finance services. For more information, visit,,,

Media Contacts:

Hill & Knowlton Media Bureau
T: 61 2 9286 1206

Leave a Comment

Please keep your comments friendly on the topic.

Resource Centre

  1. Introducing layout themes and styles in FileMaker Pro 13

    FileMaker Pro, help, inspector, macworld australiaIf you are reading this, you are most likely aware of the benefits offered by FileMaker Pro 13, from streamlining your business’ data to organising projects, but how do you make your FileMaker Pro and FileMaker Go database solutions look the part?

    This is where layout themes and styles come in.

    Would you like the layout to show your business logo when your employees are entering data into the database? Would you like to create conformity across all pages, maybe with a colour theme that matches your business?

    In order to increase usability for your database, a well-designed layout will make the solution both appealing to look at, but also more efficient – as those entering or viewing data will be able to easily navigate the fields in front of them.

    What is a style?

    In FileMaker Pro, a style is the way a layout object, layout part and the database’s background appear. This encompasses the colour or transparency of objects and backgrounds, the style of line used within the layout, the borders of objects and parts, the shape of objects, the shadows outside or inside an object’s border, and the display state of an object.

    For example, when your draw a square on your layout, the initial appearance of the square will be determined by the theme currently being used by the layout. The colour of the square, the lines that define it and any shadow that appears are all differing styles that add up to make a theme.

    The initial theme is called the default and ensures that all objects added to the layout carry a similar look. So, if you add a second square to the layout, it will have the same colour and borders. Though this does not have to be the case if you would like to differentiate them.

    And a theme?

    A theme is the collection of a number of styles used in a layout. Themes are the full picture of how your layout or report appears, and encompass all of the individual styles applied to objects, parts and the background. The theme does not affect the way a layout functions, but when you apply a theme to a layout it will alter the way it looks and feels.

    Making alterations

    Adjusting a style in a theme is very simple. If you click on the object, layout part or background you would like to alter, open the Inspector and head to the Appearances tab, you will see the Style label field at the top. This indicates the current style.  If no changes have been made, it will likely read as ‘Default’.

    Alter the style of the object, layout part or background by editing the property settings on the Appearance tab of the Inspector. Once you have made your layout look the way you would like, select the red arrow that will have appeared as you were making your changes and click ‘Save As New Style’.

    Type in a new name for your style and press OK. Continue to create as many additional styles as you would like in your layout. If you would like to apply a style to multiple objects or modify a style slightly between two objects, your previous styles will be available in the Styles list on the Style tab of the Inspector.

    Once you have made all of the changes you would like, you have the option of creating a new theme or saving the changes to the current theme.

Contact us