MoneySaver Vouchers launches iPhone app

Macworld Australia Staff
8 June, 2011
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Press Release

Melbourne, Australia – 7th June 2011 - Melbourne based direct marketing platform, MoneySaver has launched MoneySaver Vouchers, Australia’s first national geolocated consumer deals iPhone app. The app boasts vouchers from hundreds of businesses across thousands of locations Australia-wide. New vouchers from new businesses are being added everyday.

MoneySaver Vouchers is available as a free download on the iTunes app store or through www.moneysavervouchers.com.au. It allows users to search for vouchers by category or keyword. Using iPhone’s built in GPS, the app allows users to locate nearby deals through Google Maps, across categories including: food, hair and beauty, automotive, fashion, convenience, leisure, travel and more.

At a time when the Australian – and global – consumer’s purchasing habits are evolving, MoneySaver Vouchers promises to offer the value of group-buying, the convenience of local area offers and the instantaneousness of vouchers.

“One in three smartphone users are now being directed to local businesses through their mobile phones,” said Managing Director, Paul Lidgerwood. “By 2013 it is predicted the internet usage on mobile phones will surpass that of PCs. It only makes sense to give users an option to find the saving they want, when and where they want it – wallet in hand.”

Civic Video is one of several large retailers offering great deals through the MoneySaver app. Avril-Summer Cusack from Civic’s Marketing team is excited about the possibilities this new technology holds for their nearly 200 stores. “We are using the MoneySaver app as a way to not only drive new members with free rentals, but also offer great deals to existing members,” Avril stated, “it is a great opportunity for us to target a whole new digital market.”

Coinciding with the launch of MoneySaver Vouchers, a mobile site has launched giving the full functionality of the app to non-iPhone users – including the full suite of geolocated deals. MoneySaver’s website has also been redesigned allowing visitors to access the offers from personal computers and laptops. “Niche Media has seen digital open new markets and audiences across its print publications, so taking MoneySaver into the space was a logical extension for this trusted consumer brand,” said Liana Pappas, Digital Manager at Niche Media.

MoneySaver is a division of Niche Media, publishers of popular magazine titles Macworld Australia, Marketing, touch, Architectural Review and many more. MoneySaver’s print platform reaches over 4.8million homes.

Media Interviews

Paul Lidgerwood, Managing Director of Niche Media, and Tim Cincotta, General Manager of MoneySaver are available for interviews on +61 3 9948 4900.

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  1. Introducing layout themes and styles in FileMaker Pro 13

    FileMaker Pro, help, inspector, macworld australiaIf you are reading this, you are most likely aware of the benefits offered by FileMaker Pro 13, from streamlining your business’ data to organising projects, but how do you make your FileMaker Pro and FileMaker Go database solutions look the part?

    This is where layout themes and styles come in.

    Would you like the layout to show your business logo when your employees are entering data into the database? Would you like to create conformity across all pages, maybe with a colour theme that matches your business?

    In order to increase usability for your database, a well-designed layout will make the solution both appealing to look at, but also more efficient – as those entering or viewing data will be able to easily navigate the fields in front of them.

    What is a style?

    In FileMaker Pro, a style is the way a layout object, layout part and the database’s background appear. This encompasses the colour or transparency of objects and backgrounds, the style of line used within the layout, the borders of objects and parts, the shape of objects, the shadows outside or inside an object’s border, and the display state of an object.

    For example, when your draw a square on your layout, the initial appearance of the square will be determined by the theme currently being used by the layout. The colour of the square, the lines that define it and any shadow that appears are all differing styles that add up to make a theme.

    The initial theme is called the default and ensures that all objects added to the layout carry a similar look. So, if you add a second square to the layout, it will have the same colour and borders. Though this does not have to be the case if you would like to differentiate them.

    And a theme?

    A theme is the collection of a number of styles used in a layout. Themes are the full picture of how your layout or report appears, and encompass all of the individual styles applied to objects, parts and the background. The theme does not affect the way a layout functions, but when you apply a theme to a layout it will alter the way it looks and feels.

    Making alterations

    Adjusting a style in a theme is very simple. If you click on the object, layout part or background you would like to alter, open the Inspector and head to the Appearances tab, you will see the Style label field at the top. This indicates the current style.  If no changes have been made, it will likely read as ‘Default’.

    Alter the style of the object, layout part or background by editing the property settings on the Appearance tab of the Inspector. Once you have made your layout look the way you would like, select the red arrow that will have appeared as you were making your changes and click ‘Save As New Style’.

    Type in a new name for your style and press OK. Continue to create as many additional styles as you would like in your layout. If you would like to apply a style to multiple objects or modify a style slightly between two objects, your previous styles will be available in the Styles list on the Style tab of the Inspector.

    Once you have made all of the changes you would like, you have the option of creating a new theme or saving the changes to the current theme.

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