Maxwell parent company Daymen Group aquires JOBY INC

Macworld Australia Staff
29 August, 2011
View more articles fromthe author
Press Release

August 29, 2011 – Maxwell is pleased and excited to announce that our parent company, DayMen Group in the US, have today signed an agreement to acquire JOBY. DayMen has also distributed JOBY in Canada since 2007 while, as you know, Maxwell has been proud to distribute JOBY here in Australia since 2008.

JOBY designed the now-iconic GorillaPod flexible tripod and has since expanded its brand with the innovative GorillaMobile and GorillaTorch product lines. DayMen and JOBY share a passion for creativity, superior functionality, constant innovation and a commitment to growing the brands we own and the brands we distribute.

DayMen’s Australian subsidiary is Maxwell International Australia Pty. Limited. Maxwell Managing Director, John Swainston stated, “We have had the privilege of growing the Joby brand here in Australia for the past 3 years. Ten’s of thousands of JOBY Gorillapod camera supports are in daily use, as are a growing number of GorillaMobile supports for Apple iPad and iPhone devices. DayMen and JOBY working together is doubtless going to bring further innovative lifestyle electronics and photo accessories, all of which is good news for consumers and Australian retailers alike.”

High Resolution images of JOBY products and logos available at:

About DayMen:

Since its inception in 1981, The DayMen Group has enjoyed an exceptional reputation in the photographic and consumer electronics industry as an innovative manufacturer and distributor of high quality imaging products and accessories from Lowepro, Acme Made and other third party brands. Based in Petaluma, CA, DayMen Group is owned by private equity firm Brockway Moran & Partners.

About JOBY

Joby creates iconic, award-winning photo, mobile and lighting products that inspire the creative and active lifestyle. We believe great design starts with a user-centric approach, is functional yet playful, and enhances people’s lives. Founded in 2005 with the introduction of the industry-defining and best-selling GorillaPod, Joby is a global company headquartered in San Francisco, CA with offices in Geneva, Switzerland, Tokyo, Japan and Shenzhen, China.

Leave a Comment

Please keep your comments friendly on the topic.

Contact us