Lonely Planet launches travel trivia game for iPhone, iPod touch and iPad

Macworld Australia Staff
15 June, 2011
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Press Release

Melbourne, 15 June 2011 – Lonely Planet has created the Globe Tripper App, a travel trivia game for iPad, iPhone and iPod touch where players virtually navigate the world, testing their knowledge and solving puzzles along the way.

Lonely Planet’s Globe Tripper App is the first game from the world’s leading travel content provider and was developed with BBC Worldwide’s Digital Entertainment and Games division. The purpose of the game is for users to test their knowledge of world cultures, history, geography, current events and language through a series of questions from the travel experts at Lonely Planet.

Answering questions correctly allows users to rack up miles as they circle the globe. Spin the globe to start a journey through a series of entertaining, informative and unusual trivia challenges, each illustrated with stunning photography.

Users can post their scores to Facebook and Twitter and compare them with other players through Game Centre leaderboards on iPad, iPhone and iPod touch.

“A big part of travelling is learning about other cultures, and our aim was to produce a fun, interactive game for travellers which taps into their passion for exploring the world and finding out about other cultures,” said Lonely Planet’s VP Mobile, Jeremy Kreitler. “We thought this would be a great way for them to test their travel might against their friends. We’re really excited about getting the Globe Tripper App into the hands of iPad, iPhone and iPod touch users around the globe.”

BBC Worldwide’s Executive Vice President Digital Entertainment Robert Nashak adds, “BBC Worldwide is committed to delivering high quality, informative and fun interactive experiences for people of all ages and all interests. With its emphasis on adventure and authentic travel, Lonely Planet and its wealth of incredible content is a perfect vehicle for delivering the entertaining and innovative games that excite us at the BBC.”

In addition to Lonely Planet’s Globe Tripper App for iOS devices, Lonely Planet has City Guides, Phrasebooks and Audio Walking Tours available for iPad, iPhone and iPod touch.

Lonely Planet’s Globe Tripper App is priced at AUD $2.49 (iPhone & iPod touch), AUD $3.99 (iPad), and can be downloaded from the iTunes App Store.

Further information is available at http://www.lonelyplanet.com/globetripper

About Lonely Planet

Lonely Planet is the leading global travel information company. It is renowned for its first-hand approach, up-to-date maps and commitment to providing the best information for travellers. Lonely Planet covers the must-see spots, but also encourages travellers to get off the beaten track and understand more of the nature, culture and environment in each destination.  Lonely Planet currently has more than 360 writers, researchers and photographers and produces around 500 trustworthy and inspiring books, innovative downloadable digital guides, an award-winning website, wireless applications and cutting-edge television programmes. Lonely Planet was founded after Tony and Maureen Wheeler left London and hit the road in search of adventure in 1972. They travelled overland across Asia and landed in Australia where, due to incessant questions from would-be travellers, they compiled their journey notes and stapled together their first travel guide, Across Asia on the Cheap. Lonelyplanet.com

Media Contact:

Adam Bennett
Lonely Planet
(03) 8379 8000

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