LaCie and Porsche Design unveil exclusive hard drive line for Apple fans

Macworld Australia Staff
4 July, 2011
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Press Release

PARIS, FRANCE, July 1st 2011–  LaCie, together with Porsche Design, announced a luxury line of hard drives available exclusively at Apple® Stores and Echoing the design of Apple’s computers, peripherals and accessories, LaCie and Porsche Design present the LaCie Porsche Design Mobile (P’9221) and Desktop (P’9231) Hard Drives that will fit right in with the Apple lifestyle.

For 20 years, LaCie has worked in collaboration with Apple to develop products that support its fans’ desire for leading technology and aesthetic appeal. The LaCie Porsche Design Mobile (P’9221) and Desktop (P’9231) Hard Drives feature robust technology, a solid aluminum frame, and puristic design.


For Porsche Design the quality of materials further exemplify the components inside. The aluminium frame of the LaCie Porsche Mobile and Desktop Hard Drives blends perfectly with the aluminium exterior of Apple’s MacBook® Pro and MacBook Air. The aluminium provides an elegant exterior, but protects the vast functionality of the hard drive inside.

LaCie Porsche Mobile and Desktop Hard Drives are built with durable and scratch-resistant aluminium, protecting the hard drive mechanics. Each frame is built with precision, and the aluminium also regulates heat for guaranteed performance. And for the environment, the aluminum frame is 100 percent recyclable.


More than just a beautiful exterior, LaCie Porsche Design Hard Drives come with software to easily install your drive on a Mac or PC. It also includes backup software, to ensure you have a complete backup of all your digital assets, eco mode for power savings, password protection to keep files secure and 10GB of Wuala secure online storage.


Since 2003, LaCie and Porsche Design have worked closely to deliver products that are technically inspired, delivering flawless functionality in its purest form. Each company complements the other, with technical influence from LaCie, together with an exclusive design and luxury brand presented by Porsche Design.

Porsche Design is a luxury brand with a particular focus on technically inspired products. The Porsche Design brand was established in 1972 by Professor Ferdinand Alexander Porsche. The products stand for functional, timeless and purist design, characterised by their technical innovation. The product portfolio includes watches, sunglasses, luggage, a fashion collection for men and women as well as sports apparel, electronic products and a men’s fragrance line. All the products under the brand are designed at the Porsche Design Studio in Zell am See (Austria) and are available worldwide in the company’s own stores, franchise stores, shops-in-shops, high end department stores and exclusive specialist retailers. For additional information, visit


With operations in the Americas, Europe and Asia, LaCie is a leading manufacturer of storage devices for PC, Apple, and Linux. LaCie has differentiated itself through sleek design and remarkable technical performance. Find out more about our products at

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