iiNet research finds young adults feign IT ignorance

Macworld Australia Staff
17 January, 2012
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Press Release

17 January 2012 – Sydney, Australia – Despite being branded the tech-generation, young adult Australians are downplaying their tech skills to avoid being nominated the resident IT expert for family and friends, according to a new study commissioned by iiNet.

A Newspoll study[i] found nearly half (49 per cent) of 18 – 34 year old Australians are being asked by family and friends for help with their tech issues.  But of these young adults, one in three pretends they lack the right skills to take on the ‘IT support’ role.

iiNet’s Chief Customer Officer, Maryna Fewster, said the trend was not surprising with the team at iiNet seeing an increased demand for its customer support services from older Australians.

“Most of us have been in a position where a family member or friend has relied on us for ongoing help with email or trouble shooting, but you can’t blame people for getting a little tired of the expectation that they will always be there to help.”

“Being the ‘on call tech support’ for loved ones can become a bit of a chore so the BoBsquad team are now available to step in and provide personal support to residential customers who need a helping hand.”

The Newspoll study also found men are more likely to downplay their tech-skills than women with three in ten men compared to two in ten women pretending they don’t have the right tech skills when family and friends ask them to lend a hand.

But it’s not only Australia’s young adults who are guilty of skipping out on the ‘IT expert’ role, the Newspoll study also found 26 per cent of Australians aged 35 – 49 years old pretend they too lack the right tech skills when family and friends ask for help.

iiNet BoBsquad is a team of tech-loving experts who are available to personally help residential customers in Sydney, Melbourne and Perth (metro areas only) with their tech issues starting at an affordable $99 for 60 minutes.

For more information on iiNet and the BoBsquad, visit

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