Get digital ready with the first range of amazing and affordable Bush LED LCD TVs!

Macworld Australia Staff
16 August, 2010
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Press Release

Bush today announces the arrival of its amazing and affordable range of premium LED LCD Digital TVs to help Aussies upgrade to digital. The Bush range focuses on a series of small screen that will provide fantastic quality picture at an affordable price point. Making it easier than ever to upgrade the home’s main entertainment area or the second or third TV.

Plus with the footy finals just around the corner, the Bush LED LCD’s are perfect to catch all the action, no matter what your code with the incredible Play, Pause and Rewind (time-shift) Live TV feature via USB Input (USB not included). This means you can replay any amazing game stopping tries or be your own video referee. Plus save your game highlights with the USB Record. You’ll never miss a moment with you’re the Bush LED LCD TVs.

“With the digital switchover looming and current economic climate, upgrading the home to digital is a scary thought. However our new range of LED LCD TV’s are designed to give customers piece of mind and make it cost effective and beneficial to get digital ready.” says Brian Rogers, Bush Australia Sales Director.

“We find that families are looking for a great value for money TV which not only provides high quality pictures but convenient and easy to use extra features like the Play Pause and Rewind, which makes the Bush range perfect” explains Rodgers.

As well as being extremely affordable, the Bush LED LCD TVs are extremely energy efficient and reliable with a 6 star energy rating. For families this means, less after purchase costs with less energy being used. Also the LED LCD technology has a longer life span so it means families will get to get more out of the use with LED LCD.

The IDLED1901 and IDLED2201 are the smallest sizes in the range and this is further emphasized with the 35mm cabinet design. They are minimalist design and fuss at its best. Designed to receive all high definition and standard definition channels users will see the benefit of digital with the great picture and the digital audio output.

Bush HD LED LCD TV – IDLED1901 RRP $379 and IDLED2201 RRP$449

•    Widescreen HD LED LCD TV

•    Integrated High Definition Tuner

•    6 Star Energy Rating

•    Upscaling to 1080i

•    Play, Pause and Rewind Live TV via USB (USB not included)

•    Record Live High Definition TV Straight to USB (USB not included)

•    Resolution 1366 x 768

•    250cd/m2 Brightness

•    7 Day Manufacturers Electronic Programme Guide

•    Teletext

•    Contrast 1000:1

•    IDLED1901 Response time: 8ms

•    IDLED2201 Response time: 10ms

•    Viewing Angle: 160 /160

•    2 x HDMI Input

•    Component and Composite Video Input

•    Side-lit LED – Giving Slim Form Factor

•    Built in 3D Video Noise Reduction and Comb Filter

•    2 x 3w Speaker Output

•    VGA and PC Audio Input for Media Centre connectivity

•    USB Supports and Plays MP3 and JPEG Files

The larger sizes in the range are the IDLED2401 and IDLED2402DVD which include Full HD Panels to ensure that users receive an amazing LED high quality viewing experience. Footy Fans will love the crisp clear picture, whilst they urge on their team. Plus movie fans will enjoy the IDLED2402DVD’s integrated DVD player.

Bush Full HD LED LCD TV – IDLED2401 RRP $549 and IDLED2402DVD RRP $579

•    Full HD Widescreen LED LCD TV

•    Integrated High Definition Tuner

•    6 Star Energy Rating

•    IDLED2402DVD – Integrated DVD Player

•    1920 x 1080P Full HD Resolution

•    1080P Upscaling

•    Play, Pause and Rewind Live TV via USB (USB not included)

•    Record Live High Definition TV Straight to USB (USB not included)

•    250cd/m2 Brightness

•    Contrast 1000:1

•    Response time: 8ms

•    7 Day Manufacturer Electronic Programme Guide

•    Teletext

•    2 x HDMI Input

•    Component and Composite Video Input

•    3.5mm Stereo Headphone Jack

•    Coaxial Digital Audio Output

•    Built in 3D Video Noise Reduction and Comb Filter

•    2 x 3w Speaker Output

•    VGA and PC Audio Input for Media Centre connectivity

•    USB Supports and Plays MP3 and JPEG Files

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