Macworld Australia Staff
16 September, 2010
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Press Release

iWorld Australia and modulr sign exclusive distribution agreement for Australia and New Zealand.

LOUISVILLE, KY – September 15, 2010 – modulRTM today announced the immediate availability of its Apple® iPad Case and Accessory System. Unique from typical iPad cases, the modulR product line includes a protective, ergonomic iPad Case + Cover and interchangeable accessory attachments, including a wall mount and display stand. The Case and accessories are available now at www.modulrcase.com and will be available in retail outlets soon.

“The iPad is transforming computing, and modulR will transform the way people use their iPad,” said Josh Beatty, modulR co-founder and CEO. “The positive press, buzz and number of pre-orders we have received for our initial products have been very gratifying, and we’re excited to be fulfilling orders.”

Inspired by the promise of the iPad, modulR set out to extend the iPad’s versatility to all areas of people’s lives, helping to make the iPad more accessible, useful and practical. “modulR makes it easier for you to use your iPad everywhere you go,” added Beatty.

“We are really excited with the modulr range and now we can offer this to all our customers in both Australia and New Zealand. We have been working Josh Beatty and the modulr team to get these product downunder before the mad Christmas rush. It is a innovative design and a system that far and beyond expands the iPad usage with more systems to be released before the end of this year” states Chad DeClase, Director of iWorld Australia.

modulR takes an innovative, design-forward approach that allows users to incorporate iPads into their active, mobile lifestyles. Distinctive ergonomic nodes on the back of the modulR Case create a comfortable, secure grip for the iPad and also extend the iPad’s uses. The nodes connect to an ever- expanding line of modulR accessories that allow you to mount, position and adapt the iPad to your needs – wherever and whatever they are.

Additional modulR accessories currently in development include a widely anticipated Universal Swing Arm, a stylish Shoulder Strap and simple Headrest Strap. These accessories will be introduced later this year.

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