Epson Announces Global Sponsorship Deal with Manchester United

Macworld Australia Staff
30 November, 2010
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Press Release

TOKYO, Japan, November 26, 2010 – Epson has signed a global sponsorship agreement to become Official Office Equipment Partner to Manchester United, one of the world’s most famous football clubs.

The agreement, which starts immediately, sees Epson, one of the leading manufacturers of printers, projectors and scanners worldwide, supply Manchester United with its equipment throughout Old Trafford. The deal will see Epson align its brand with the world-class club and raise its profile in Europe and globally where the club is followed.

The partnership is launched at Old Trafford today, ahead of Saturday’s game against Blackburn Rovers, with manager Sir Alex Ferguson, chief executive David Gill and the entire first team squad in attendance.
Speaking at the launch event Epson’s Global President, Mr Minoru Usui, said: “The partnership with Manchester United aligns Epson with an exciting and globally recognised brand, bringing us closer to our customers worldwide. Leading the way through constant creativity and innovation both brands share a commitment to achieving the highest standards. Our vision to excite and inspire customers is represented by Manchester United’s success on the pitch and the unique printer and projector technologies for which Epson is renowned.”

Speaking at the launch event Epson’s Global President, Mr Minoru Usui, said: “The partnership with Manchester United aligns Epson with an exciting and globally recognised brand, bringing us closer to our customers worldwide. Leading the way through constant creativity and innovation both brands share a commitment to achieving the highest standards. Our vision to excite and inspire customers is represented by Manchester United’s success on the pitch and the unique printer and projector technologies for which Epson is renowned.”

Epson expects the agreement to allow the brand the get closer to its customers and their passions. Epson believes in giving something back to the communities in which it operates and there are strong synergies with Manchester United, who also has a strong community spirit and is well-known for its local community programmes.

Manchester United’s chief executive David Gill said: “We are obviously delighted to have Epson as one of our commercial partners with immediate effect and are looking forward to developing an exciting communications programme that helps us both achieve our business goals. Epson is a superb global brand, that sits perfectly alongside our existing partners.”

The agreement will be announced to fans at half time during the game against Blackburn Rovers on Saturday 27 November.

About Manchester United

Manchester United is the biggest football club in the world. It has an estimated 333 million fans across the globe. Its home at Old Trafford celebrated its centenary in February 2010 and reflects the rich history that surrounds the Club. The first English Club to compete in the European Club, its visionary manager Sir Matt Busby later led the team to the first English triumph in that competition in 1968. In modern times, Sir Alex Ferguson – also knighted by HM The Queen for his outstanding contribution to football – has led the Club to more European, domestic and world success.

About Epson

Epson is a global imaging and innovation leader that is dedicated to exceeding the vision of customers worldwide through its compact, energy-saving, high-precision technologies, with a product lineup ranging from printers and 3LCD projectors for business and the home, to electronic and crystal devices.
Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises nearly 80,000 employees in 102 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates.

http://global.epson.com/

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  1. Introducing layout themes and styles in FileMaker Pro 13

    FileMaker Pro, help, inspector, macworld australiaIf you are reading this, you are most likely aware of the benefits offered by FileMaker Pro 13, from streamlining your business’ data to organising projects, but how do you make your FileMaker Pro and FileMaker Go database solutions look the part?

    This is where layout themes and styles come in.

    Would you like the layout to show your business logo when your employees are entering data into the database? Would you like to create conformity across all pages, maybe with a colour theme that matches your business?

    In order to increase usability for your database, a well-designed layout will make the solution both appealing to look at, but also more efficient – as those entering or viewing data will be able to easily navigate the fields in front of them.

    What is a style?

    In FileMaker Pro, a style is the way a layout object, layout part and the database’s background appear. This encompasses the colour or transparency of objects and backgrounds, the style of line used within the layout, the borders of objects and parts, the shape of objects, the shadows outside or inside an object’s border, and the display state of an object.

    For example, when your draw a square on your layout, the initial appearance of the square will be determined by the theme currently being used by the layout. The colour of the square, the lines that define it and any shadow that appears are all differing styles that add up to make a theme.

    The initial theme is called the default and ensures that all objects added to the layout carry a similar look. So, if you add a second square to the layout, it will have the same colour and borders. Though this does not have to be the case if you would like to differentiate them.

    And a theme?

    A theme is the collection of a number of styles used in a layout. Themes are the full picture of how your layout or report appears, and encompass all of the individual styles applied to objects, parts and the background. The theme does not affect the way a layout functions, but when you apply a theme to a layout it will alter the way it looks and feels.

    Making alterations

    Adjusting a style in a theme is very simple. If you click on the object, layout part or background you would like to alter, open the Inspector and head to the Appearances tab, you will see the Style label field at the top. This indicates the current style.  If no changes have been made, it will likely read as ‘Default’.

    Alter the style of the object, layout part or background by editing the property settings on the Appearance tab of the Inspector. Once you have made your layout look the way you would like, select the red arrow that will have appeared as you were making your changes and click ‘Save As New Style’.

    Type in a new name for your style and press OK. Continue to create as many additional styles as you would like in your layout. If you would like to apply a style to multiple objects or modify a style slightly between two objects, your previous styles will be available in the Styles list on the Style tab of the Inspector.

    Once you have made all of the changes you would like, you have the option of creating a new theme or saving the changes to the current theme.

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