Avid’s award-winning technology is built into Avid Studio iPad app, making it quick and easy to create, edit and share professional quality movies on the ">

Avid brings big-screen moviemaking to the iPad

Macworld Australia Staff
9 February, 2012
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Press Release

Avid’s award-winning technology is built into Avid Studio iPad app, making it quick and easy to create, edit and share professional quality movies on the go

BURLINGTON, MA – February 2, 2012 – Avid® (NASDAQ: AVID), today announced the release of its first video editing application for the iPad – Avid Studio, available immediately at the Apple App Store. Leveraging decades of experience working closely with the world’s leading movie and television studios, Avid has made the Avid Studio app for the iPad easy enough for first-timers, yet sophisticated enough for more advanced editors.

As the first iPad app for video editing to offer frame-by-frame editing accuracy and access to all kinds of media, Avid Studio for iPad allows users to quickly and easily create and share exciting, highly professional multimedia experiences, wherever they want to. As a special launch promotion, the rich capabilities of Avid Studio for iPad are available for the introductory price of only $5.49.

Avid Studio for iPad allows users to begin editing with ease by offering access to any videos, photos and audio already in their iPad library, or media that can be imported from iTunes, cameras and more. Users can then arrange clips in the Storyboard, make precision edits using the Timeline and enhance their movie creations with high-quality transitions, effects and a soundtrack. They can then share movies directly to YouTube, Facebook and more – or export projects to Avid Studio software, where they can continue editing with even more advanced tools on their PC.  In addition, editing enthusiasts can get started fast with an easy-to-understand how-to guide, included with the app.

Avid Studio for iPad comes with innovative features to help any movie enthusiast elevate their moviemaking, including:

  • Precision Editing Tools: Avid Studio for iPad is the only app to offer a unique combination of Storyboard and Timeline features, allowing users to arrange clips in the Storyboard, then edit like a pro with the precision of the Timeline, which offers frame-by-frame trimming capability. Avid Studio for iPad also takes full advantage of touch capabilities to offer a fun, easy yet professional level editing experience. For example, with a touch or swipe, users can easily resize and rotate a title directly from the preview window, among other functions.
  • Full Media Access: There are more creative options for editors, with access to all kinds of media—video, audio or photos—in their iPad library as well as access to media from devices via an iPad Camera Connection Kit (sold separately) or from iTunes or other sources. Users can also capture video and photos within the app for use in their projects. The app also automatically recognizes imported media that has been previously organized by albums, events, faces and more—providing fast, easy access.
  • Easy Video and Audio Track Compositing: Users can unleash their creativity by dropping one clip on top of the other in the Storyboard to create a picture-in-picture effect or take advantage of the professionally-designed animated montage themes to layer their photos and videos, all included. Multiple audio tracks also allow for easy layering of music, audio and sound effects to create movie soundtracks.
  • Export to Avid Studio for the PC: Avid Studio for iPad also offers a bridge to the power of the desktop by offering a direct link to Avid Studio software (for PC). Customers who use Avid Studio PC desktop software can continue editing their projects with additional powerful features including sophisticated photo and video correction tools, unlimited timeline tracks, an impressive collection of included content and more.

“More and more users are relying on mobile devices for media content creation, viewing and sharing, and we’re proud to deliver a feature-rich new app that takes powerful Avid technology and adapts it specifically for the iPad. Now video editors have a great, powerful and fun way to create movies and tell their stories,” said Tanguy Leborgne, vice president, creative enthusiasts products and solutions at Avid. “Editing enthusiasts can now use a mobile application that has  our industry-leading video editing technology built into it—with the interactive capabilities of iOS—to help them make incredible movies at home or on the go.”

What users are saying

“As a content producer, I can tell you that a video editing app like Avid Studio for the iPad is a breakthrough. Avid is the industry leader in the field of editing. Being creative and having trust in your tools is essential. Whether you’re new to video editing and animating a series of family photos, or a seasoned professional working on a music video for the “next big thing,” having a robust editing tool in the mobile environment is a must. The technology is here and the time has come with Avid Studio for the iPad,” said Michael Dixon, Founder of Stormnet Media, a leading production company creating innovative content with credits for Olivaylle Australian Olive Oil, Oprah Winfrey Network and America’s Got Talent.

Pricing and availability

The Avid Studio app for the iPad is available worldwide today from the App Store for a limited-time introductory price of US$4.99. For more information, please visit www.avid.com/studioapp.

About Avid

Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools®, Interplay®, ISIS®, VENUE, Sibelius®, System 5, and Avid Studio. For more information about Avid solutions and services, visit www.avid.com, del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.

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  1. Introducing layout themes and styles in FileMaker Pro 13

    FileMaker Pro, help, inspector, macworld australiaIf you are reading this, you are most likely aware of the benefits offered by FileMaker Pro 13, from streamlining your business’ data to organising projects, but how do you make your FileMaker Pro and FileMaker Go database solutions look the part?

    This is where layout themes and styles come in.

    Would you like the layout to show your business logo when your employees are entering data into the database? Would you like to create conformity across all pages, maybe with a colour theme that matches your business?

    In order to increase usability for your database, a well-designed layout will make the solution both appealing to look at, but also more efficient – as those entering or viewing data will be able to easily navigate the fields in front of them.

    What is a style?

    In FileMaker Pro, a style is the way a layout object, layout part and the database’s background appear. This encompasses the colour or transparency of objects and backgrounds, the style of line used within the layout, the borders of objects and parts, the shape of objects, the shadows outside or inside an object’s border, and the display state of an object.

    For example, when your draw a square on your layout, the initial appearance of the square will be determined by the theme currently being used by the layout. The colour of the square, the lines that define it and any shadow that appears are all differing styles that add up to make a theme.

    The initial theme is called the default and ensures that all objects added to the layout carry a similar look. So, if you add a second square to the layout, it will have the same colour and borders. Though this does not have to be the case if you would like to differentiate them.

    And a theme?

    A theme is the collection of a number of styles used in a layout. Themes are the full picture of how your layout or report appears, and encompass all of the individual styles applied to objects, parts and the background. The theme does not affect the way a layout functions, but when you apply a theme to a layout it will alter the way it looks and feels.

    Making alterations

    Adjusting a style in a theme is very simple. If you click on the object, layout part or background you would like to alter, open the Inspector and head to the Appearances tab, you will see the Style label field at the top. This indicates the current style.  If no changes have been made, it will likely read as ‘Default’.

    Alter the style of the object, layout part or background by editing the property settings on the Appearance tab of the Inspector. Once you have made your layout look the way you would like, select the red arrow that will have appeared as you were making your changes and click ‘Save As New Style’.

    Type in a new name for your style and press OK. Continue to create as many additional styles as you would like in your layout. If you would like to apply a style to multiple objects or modify a style slightly between two objects, your previous styles will be available in the Styles list on the Style tab of the Inspector.

    Once you have made all of the changes you would like, you have the option of creating a new theme or saving the changes to the current theme.

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