3 launches free mobile social networking

Macworld Australia Staff
12 July, 2010
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Press Release

3 mobile has introduced free mobile internet access to social networking sites including Facebook®, Twitter and Foursquare for new and upgrading contract customers.

With an estimated 400 million people worldwide now on Facebook®, social networking has become one of the most important ways of communicating and keeping in touch. Going mobile allows customers to update their status, check in, or Tweet on the go, for that real time experience. 3 has always encouraged usage of social networking sites, and led the way in being the first Australian carrier to offer promotions such as free mobile access to customers for Facebook® in June 2009 and more recently Twitter in January 2010.

Due to the surging popularity of accessing social media sites from the latest smartphones, 3 has introduced free 24/7 mobile access within Australia for the life of new voice contracts to all of the following social networking sites;

• Facebook®

• Twitter

• MySpace

• LinkedIN

• Foursquare

More people want social networking on the move, with a surge in social networking on mobile devices in the last year. The number of customers using Facebook® on their 3 mobile has increased by more than 300%* and Twitter users have jumped by a staggering 1600% in the 6 months from October 2009 to March 2010.

Amanda Hutton, General Manager of Internet and Services at Vodafone Hutchison Australia said “3 wants to offer Australian customers the freedom of socialising on the go, without having to worry about data costs and download limits. With our new offer of free social networking, people never need to miss another status update again!” 2

The offer is available to all new and existing customers who have a compatible handset & sign up to a new postpaid voice contract with 3 from 1 July 2010.

For more information, please visit the website: www.three.com.au or visit any 3 store.


For all media enquiries, please contact:

Tess Mion, Vodafone Hutchison Australia, 0433 024 872, tess.mion@vodafone.com.au

Daniel Chamberlain, Weber Shandwick, 0401 286 606, dchamberlain@webershandwick.com


* Users have grown by 301% in one year from June 2009 to May 2010.

About Vodafone Hutchison Australia

Vodafone Hutchison Australia (VHA) is Australia’s fastest growing mobile provider, operating the Vodafone, 3, and Crazy Johns brands. Formed in June 2009 following a merger between Vodafone Australia and Hutchison 3G Australia, VHA provides mobile services to 6.3 million customers in Australia. http://www.three.com.au www.vodafone.com.au

Terms and Conditions.

Free unlimited mobile access to Facebook, Twitter, LinkedIn, MySpace and Foursquare (the Sites) is available to all customers who connect to a new 3 voice postpaid contract after 1 July 2010. If you terminate the eligible contract, the offer will cease to apply. Free mobile access to the Sites is only available within Australia via their respective mobile sites when accessed via the Planet 3 portal, mobile web or via their official handset applications. Standard data charges will apply for any external links accessed via any of the Sites. Available on compatible handsets only. For full details visit three.com.au. Facebook is a Trademark of Facebook INC. Vodafone Hutchison Australia Pty Limited ABN 76 096 304 620

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