Tourism Noosa announces new travel app

Macworld Australia Staff
23 February, 2011
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Press Release

Tourism Noosa (Queensland, Australia) has changed the game for tourism marketing by launching an iPhone app – By Noosa, created by Sunshine Coast based software developer, iApps Pty Ltd.

iApps was contracted by Tourism Noosa to create a user friendly mobile app that could provide a wealth of information to visitors and locals who were out and about, after initially pitching the concept to Tourism Noosa in October 2010.

By Noosa – the official Tourism Noosa app was developed to allow users the convenience of accessing information about accommodation, sights, events, dining and bars, services and transport all in the one app from their mobile device.

“With Australians taking up iPhones at a greater rate per capita than anywhere else in the world, the Noosa app is sure to grab attention,” said Diane Ainsworth, Tourism Noosa Marketing and Media Director.

The app allows users to make bookings, plan their stay, get directions via GPS and contact vendors directly by phone, email or website.
“Local businesses can also let people know about the latest hot deals and the Noosa app will link directly to advertisers’ websites,” said Ms Ainsworth.

“It’s a very exciting time for tourism marketing, we expect other organisations to take the lead from Noosa and expand their immediate marketing reach globally by introducing a mobile app,” said Mr Rick Hoy, iApps Managing Director.

“The app allows for real time communication with the target market, anywhere around the world, delivered to the palm of their hand.”

“It’s also an imperative time for tourism growth globally currently, given the recent weather events in Queensland.”

By Noosa was planned for staged delivery. Stage One is the current version of the app. Future updates will have additional functions including a travel journal, tide and fishing guide and web cam feed.

“We are also looking to create a social network within the app in the near future. It will allow to keep friends and family in touch while they are in the Noosa region, and post top spots to visit,” said Mr Hoy.

A web based microsite has been created in conjunction with the app with further information and a video guide to the app at

iApps worked closely with dtb! Advertising to create the app, which was previewed by Tourism Noosa members on the 3rd of February by special invitation only.

By Noosa app is free to download from iTunes at

For more information about the By Noosa app  contact iApps Key Account Director, Gary Brennan on (07) 5450 2676

About iApps:

iApps, a member of the Apple Developer community, is an Australian based company specialising in the design of applications for mobile devices. Our customers include individual consumers, corporate, SME’s and industry clients.  iApps are experts in developing, integrating and marketing applications for Apple and Android products. iApps market expertise ensures optimal product placement for a freemium model.  iApps work in partnership with recognised leading industry experts to develop software that meets the needs of the business and achieve greater profits by increasing the productivity and efficiency of employees while reducing costs.

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