Denmark’s Somersby Cider has released a humorous ad in the UK mocking Apple and its retail stores.
The ad begins with a line of enthusiastic people outside a glass-fronted store awaiting the launch of the cider. In typical Apple Store fashion, the crowd files into the open-plan store – to the applause of the green shirted employees – to explore the alcoholic beverage sitting on wooden tables.
The employees refer to ‘cores’, ‘wireless’, ‘docking’ and ‘downloading’ – in a different manner than most Apple users would be accustomed to – and ends with: ‘Less apps, more apples.’
Watch the video below: