Video: New Somersby Cider ad mocks Apple Store

Macworld Australia Staff
5 April, 2013
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Denmark’s Somersby Cider has released a humorous ad in the UK mocking Apple and its retail stores.

The ad begins with a line of enthusiastic people outside a glass-fronted store awaiting the launch of the cider. In typical Apple Store fashion, the crowd files into the open-plan store – to the applause of the green shirted employees – to explore the alcoholic beverage sitting on wooden tables.

The employees refer to ‘cores’, ‘wireless’, ‘docking’ and ‘downloading’ – in a different manner than most Apple users would be accustomed to – and ends with: ‘Less apps, more apples.’

Watch the video below:

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