Stride Gum has released an ad for its new Mintacular chewing gum, parodying Apple in an hilarious new online video that has gone viral.
The ad features gold medal-winning snowboarder Shaun White as ambassador of the “advanced celebrity-endorsed chewing experience”. Mimicking Apple, the commercial also touts the product as defining the ‘sports gum’ category.
Alongside White, a cast of actors play executive roles at Stride including Bob Sheeth, Co-Senior Vice Executive President of Mint-based Hardware and Scot Samson, Co-Senior Vice Executive President of Sports Gum Ideation & Development
“From the moment you pick it up, you instinctively know how to use it,” Samson says.
“There are no rules at all when it comes to holding it. I don’t need to change who I am to fit the product. It fits me.”
In similar fashion to Apple’s own campaign slogans, like the new iPad’s ‘Resolutionary’ Retina display, Stride brands Mintacular as ‘Intelligicity’.
See the full video below:
The ad is creating a huge stir online, with more than 250,000 YouTube views in 10 days since the video was posted.