Academy Award-winning film director Martin Scorsese – best known for films such as Goodfellas and The Departed – is the latest celebrity to score a role in an Apple commercial.
In this ad, Scorsese is in a taxi and uses Apple’s intelligent personal assistant, Siri (who calls him ‘Marty’) to manage his busy schedule and the New York city traffic.
In the video Siri is also seen using Find My Friends to find Martys’ friend Rick.
And, just like a director casting a film, Scorsese tells Siri that she’s “going places”.
The new Apple commercial follows similar advertisements featuring Siri with John Malkovich and Samuel L Jackson.