Disney launches Cars 2 AppMATes toys for iPad

Macworld Australia Staff
8 December, 2011
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Disney has released a new toy line that interacts with the iPad, allowing children to play with the company’s famed Cars 2 characters on the tablet’s screen like a virtual playmat.

The AppMATes toyline (developed by Disney), features miniature Cars 2 vehicles with inbuilt sensors on the base that are detected by an accompanying app installed on an iPad.

Disney says that the AppMATes offer a unique gaming experience for kids by combiningadvanced digital and hardware technology:

“The Disney Cars AppMATes is the first product to truly deliver play experiences that seamlessly combine the digital and physical worlds. We have cracked the technology code in changing the way kids play with their toys,” said Kylie Watson-Wheeler, General Manager, Licensing, The Walt Disney Company, Australia.

“Kids will always use toys to play out their favourite Disney stories, but Disney AppMATes now allows them to include technology which has become a way of life for them through a beautifully rich app,” Watson-Wheeler adds.

Users can download the free Cars 2 AppMATes app from the iTunes app store, place your favourite AppMATes toy character on the screen and begin to play.

Macworld Ausralia got the chance to play with the AppMATes and we were impressed with the toys and the gaming capabilities that the iPad afforded them. While this is an experience designed for children, adults will find appeal and entertainment in playing with the toys, too.

By manually guiding the AppMATes vehicle on the tablet screen gamers can drive around Disney’s Radiator Springs world to explore various landscapes and hidden secrets.

The toys are easy to manouvre, especially across ‘difficult terrain’ like slushy mud and steep inclines. This comes in handy if you’re racing your car against World Grand Prix opponents – a standout feature that is sure to be popular with players.

There’s also set missions to follow which, if completed, will reward you in assets like hubcaps and virtual money. Using these bonuses you can customise your car with special horn sounds and super-cool adds-ons including a rocket launcher and spy vision goggles.

Each AppMATes toy contains different features within the app that relates specifically to your Cars 2 character

Disney’s AppMATes toys will be available from Apple Stores in Australia and the Apple Store online in a $29.95 two-pack featuring characters like Lightning McQueen, Holley Shiftwell, Tow Mater and Finn McMissile.

@gracerbnsn

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