A recent protest staged outside a Sydney Apple store saw a black bus painted with the words ‘WAKE UP.’ on the side, flanked by protesters who repeatedly chanted to Apple customers to “wake up!”
A teaser campaign marked by the words ‘WAKE UP.’ is counting down to the launch of a mystery product in Australia. The campaign believed to be local agency Tongue who is working alongside Samsung for the global launch of the Samsung Galaxy SIII smartphone.
Check out the video below of the protest in Sydney. For more details on the upcoming campaign, click here.