White iPhone on sale!

Macworld Australia Staff
28 April, 2011
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The fabled White iPhone has arrived in Australia, going on sale in Apple retail and online stores today!

“The white iPhone 4 has finally arrived and it’s beautiful,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We appreciate everyone who has waited patiently while we’ve worked to get every detail right.”

Certainly, there has been plenty of waiting.

The iPhone 4 first dropped into customers’ hands on June 24, 2010, more than ten months ago. But something was missing: When Apple CEO Steve Jobs announced the latest revision of Apple’s smartphone earlier that month, he said that it would be available in black or white. The white version never materialized, though – until now.

When the iPhone 4 first went up for pre-order, Apple’s online store wouldn’t allow customers to pre-order the white version, saying only that it was ‘currently unavailable’. Just before launch, Apple announced that white iPhone 4 wouldn’t ship until late July, citing manufacturing problems. That led to a slew of theories – everything from suggestions that white phones were cracking more easily than their black counterparts, or that light was leaking through the plastic and affecting the camera, or even that the white iPhone 4 had been faked all along. (Well, maybe not that one.)

When July rolled around, Apple CEO Steve Jobs reiterated – during Apple’s press conference about the iPhone 4’s antenna issues – that the white iPhone 4 would be available later that month, but all that surfaced was another delay, pegging the phone’s availability as ‘later’ in 2010. In October, the company said the white iPhone wouldn’t appear until Autumn 2011 – subsequently, all trace of it vanished from Apple’s online store.

As the weeks went on and the white iPhone continued to remain unseen, it attained almost mythic status. There were those who wondered if it would ever really appear, whether Apple might have quietly scrapped all intentions to bring it to market.

In any case, the white iPhone’s finally here, and as well as its Australian launch, it’s going on sale in Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Macau, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain, Switzerland, Sweden, Taiwan, Thailand, UK and, of course, the US. It’s available in Australia for a recommended retail price of $859 for the 16GB model and $999 for the 32GB.

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