Here’s a recap of what was announced.
First up,, the iPhone 4S was the biggest taling point and source of persistent rumours for months leading up to today’s announcement.
The iPhone 4S will be available in black and white. The 16GB version costs $799, a 32GB model costs $899, and the 64GB edition costs $999.
The 4S will be available for pre-order on October 7, with the phone shipping a week later on October 14 in the US, Canada, Australia, UK, France, German and Japan.
The iPhone 4S will be available in more than 70 countries by the end of the year, Apple says.
Features include a new wireless system, improved camera, voice control and Airplay.
During the event Apple’s senior vice president of worldwide product marketing, announced updated versions of the iPod nano and iPod touch.
iPod nano’s new Multi-Touch display is easier to navigate by using larger swipe icons. Th update also focused on improving the experience of using the nano for fitness. “Right out of the box, you can go on a walk or a run as well, without adding sensors or devices,” he said.
Apple has create watchband cases for the nano so people can wear them on their wrists. The new nano also features 16 new clock faces to choose from.
The new nano is significantly cheaper, too. The 8GB model costs US$129 (down from US$149) and the 16GB models costs US$149 (down from US$179) – AUstralia pricing yet to be confirmed. Both sizes are available now, and come in seven colours.
Apple has also updated the iPod touch today, introducing a white model for the first time, and dropping the price for the low-end model.
The iPod touch costs US$199 for the 8GB model (down from US$229), US$299 for the 32GB model, and US$399 for the 64GB model. Australian pricing to be confirmed. They will be available, alongside iOS 5, on October 12.
Eddy Cue, Apple’s senior vice president of internet software and services, unveiled the service, scheduled to ship on October 13 in Australia.
iCloud is made up of several components: seamless sync and backup for iOS devices; a server that pushes your contacts, calendar, mail, notes, and reminders to all your devices; and remote access to all your iTunes purchases.
For US$25 a year (Australian pricing to be confirmed), customers can purchase the supplemental iTunes Match service and receive access to their entire music library (up to 25,000 songs across 10 devices), including songs not originally purchased from the iTunes store.
iOS 5, the next iteration of the company’s operating system for the iPhone, iPad, and iPod touch, will be released on October 13 in Australia.
Scott Forstall, Apple’s senior vice president for iOS software, gave an overview of iOS 5 hallmark features, which include: a revamped notifications system; iMessage, Apple’s service for sending free text, photo, and video messages between iOS devices; a built-in, location-aware Reminders app; system-wide Twitter integration; Newsstand, for organising iOS magazine subscriptions; numerous updates to the Camera app; and the ‘PC-Free’ ability to setup and sync iOS devices without needing to connect them to your Mac.
Forstall also spoke about significant updates to Safari and Mail.
And there you have it. What do you think of the products launched at today’s Apple event? Was it as you expected? Leave your comments in the section below.