Westpac is aiming to make life easier for its 1.4 million mobile banking customers with a new iPad app – GadgetGuy website.
This, it says, affords “account holders with an iPad the opportunity to drag various accounts into other payment areas as a more graphical means to understand their banking”.
Westpac Retail and Business Banking Group Executive Jason Yetton said, “While others have adapted smart phone apps to fit an iPad screen, we have learned from the global game-changers that mobile is an extension of the customer’s personality and behaviours.
“This dedicated iPad application is a key step forward for us, in our customer-centric design capability,” he added. “In fact, our customers have been instrumental in helping to design the iPad app, making it easy and intuitive.”