Web traffic for Samsung Galaxy S III surges

Matt Hamblen, Computerworld (US)
13 August, 2012
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Samsung’s Galaxy S III has won stellar reviews and reportedly sold more than 10 million units in early sales.

Now the smartphone is also climbing fast in its share of web traffic, according to a report issued last week by Chitika, which runs an ad network and performs data analytics.

For the six weeks from June 18 to August 5, the Galaxy S III jumped from zero to 11.23 percent of all Samsung smartphone web usage, Chitika reported. The phone shipped on June 21, but didn’t reach the shelves of all five of its US carriers until July 12. Those carriers are AT&T, Sprint, T-Mobile USA, Verizon Wireless and US Cellular.

Chitika measures web usage by the number of users seeing ads on web pages and based its Galaxy S III study on hundreds of millions of ad impressions.

The quick upsurge in web traffic for the S III put it ahead of the Galaxy Nexus by August 5, but behind the Galaxy S and Galaxy S II.

Chitika said all Samsung mobile web traffic still lags “far behind” the Apple iPhone, with only 0.24 impressions per one iPhone impression. But Chitika added that Samsung’s “suite of phones remain the iPhone’s closest challenger for the top spot.”

Chitika, however, questioned whether the S III would have staying power once the faster, bigger iPhone 5 is released in September.

One Comment

One person was compelled to have their say. We encourage you to do the same..

  1. Tim Barnes says:

    I still find it disturbing that the phone knows when you’re looking at it.

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