News, Reviews and more from Australia's Macintosh Authority
News, Reviews and more from Australia's Macintosh Authority
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...the average iPhone browsing session consumed six times as much data as the average mobile session...
iPhone users are forcing Australia's 3G networks to stretch their legs as surging usage of mobile data services increases by 9% per day, mobile web site analytics provider Amtheon has reported.
Kicking off a bimonthly research program called the Australian Mobile Internet Insight, Amtheon analysts today said the iPhone "completely dominated data consumption behaviour" in Australia and that the average iPhone browsing session consumed six times as much data as the average mobile session – 2.07MB compared with 0.3MB.
Heavier usage was associated with longer browsing, with iPhone users staying at sites for 2.8 minutes compared with the average mobile user duration of 1.6 minutes – and the average desktop user average of 2.4 minutes.
This could change over time, CTO James Cleary said in a statement: "Proud new iPhone owners are very likely to be surprised by incredibly high data usage, because of the quantity of data consumed with their heavy web browsing. Our belief is that many will adjust their browsing habits as the novelty wears off and some may upgrade their current plan to allow them more data usage."
Amtheon provides usage analytics services to a range of content publishers and aggregated the iPhone usage data from 100 million page views over a two-week period in early August. Among the other findings in its report:
While flagging the high showing for iPhone users, Amtheon was careful to point out that the devices are still new to the Australian market, and therefore the figures may be higher now than in the long term.
How has the iPhone changed your Web habits? Tell us about it in the AMW Forums.
...the average iPhone browsing session consumed six times as much data as the average mobile session...
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