News, Reviews and more from Australia's Macintosh Authority
News, Reviews and more from Australia's Macintosh Authority
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Sydney's second Apple Store, its first in a suburban shopping centre, opened this morning to subdued scenes compared to the opening of the George Street Store in June. Subdued, at least, in terms of the media frenzy. The Apple faithful queued up outside seemed no less enthusiastic as 9am approached. And the staff, as always, were buoyant.
As with the George Street opening, the entire staff of the Store ran out to greet the queue just before opening, high-fiving and cheering enthusiastically. Then they formed an honour guard, with more clapping and cheering as customers entered, runnimng the gauntlet to collect one of 1000 free t-shirts available for the occasion.
In the first half-hour 280 customers entered the Store (not including a few who snuck back into the queue for extra t-shirts). Apparently the high-fiving gauntlet lasts until the supply of t-shirts runs out — so for the sake of the Apple Store staff, get down here.
The Store is like a microcosm of the George Street Store, offering the full range of services and products including one-to-one training, Genius Bar, a range of software, peripherals and accessories and the full range of products including iPhone which can be activated with your chosen carrier in-store. Training sessions and Genius Bar appointments weren't being taken for the opening weekend, so people could just walk in. Bookings open Monday.
So it's all here, just smaller.
Absent is the trademark glass staircase — but where would you put it?
Strong demand for Macs driven by record laptop sales helped Apple turn a $US1.05 billion profit for its fiscal second quarter. The company sold 2.2 million Macs from January to March, helping drive sales of $US7.51 billion for the strongest March quarter in Apple’s history. Apple’s profit rose 36 percent from the second quarter of 2007, with revenue rising 43 percent. The company reported earnings per share of $US1.16 for the just-completed second quarter, a 33-percent rise over last year’s number.
Jim Dalrymple and Philips Michaels | Apr 25, 2008
Apple has lifted the lid on what would have to go down as its worst-kept secret of recent times: the Sydney Apple Store will be located at the corner of King and George Streets, in the former Westpac office tower. While everyone with an even vague interest in the activities of the Mac-maker has known this for months thanks to leaks and searches of City of Sydney planning approvals, the company has remained fairly quiet — at least on the record. There have also been job advertisements on Apple's recruitment web site, but these have not specified the address.
Matthew JC. Powell | May 26, 2008
Apple has announced the opening of its first retail store in Australia which will be at 5:00pm on the 19th of June. Anyone with even the veguest of interest in the subject had already gleaned that information from other sources of course, but now Apple has said it officially. It has also identified that spirally iPod pattern on the banner outside the store as a wave. The invitation says the store is "breaking" on the 19th of June, while invitations to the media preview on the 18th invites us to "catch the first wave". So there you go.
Matthew JC. Powell | Jun 12, 2008
