UPDATED: Apple’s Black Friday deals to reach Australia

Ramu Nagappan and David Braue
25 November, 2009
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Shoppers, start your engines! Er, well, maybe not just yet.

Apple has issued a teaser announcement for its one-day sale on Black Friday, with a separate page confirming that the company will repeat its US sales for Australian customers.

In case you’re utterly retail-phobic or have no familiarity with American capitalist tradition, the Friday after Thanksgiving is traditionally one of the busiest shopping days of the year and an occasion for all kinds of marketing gimmicks by retailers. Apple says that on November 27, its online store will offer a series of discounts on Apple products, though the company has not revealed which items will get deals and what those details will entail.

In past years, the sale prices have been available both online and at Apple retail locations, and they’ve been extended to desktop Macs, MacBooks, iPods, accessories of all kinds, and some Mac software. But don’t get your hopes too high: those past discounts have been relatively moderate, between 5 and 7 percent off. Shipping, however, is free on the day.


UPDATE, 25/11: Apple has provided more details on the offers it is making in conjunction with its big sale day:

The day kicks off the holiday/Christmas shopping period and customers will not only get a number of discounts on the day (actual amounts will be revealed on/at the stores on the day) but they also get access to all those great Apple extras.

Apple Retail Stores
- Reserve & wrap – The first time we have offered the service in the retail stores worldwide, you can reserve your gift for pickup between 15-24 December. A great service to ensure that it is wrapped and waiting for you. You can arrange pickup from the store closest to where you will be on Christmas Day, saving you the need to hand-carry gifts when you travel.
– Exclusive gift wrapping for your Mac portable or iPod
– Personal Shopping – book an appointment so you can knock out your entire gift list over your lunch break with absolute ease
– Attend a Holiday workshop to create a photobook for Mum

Apple Online Store
- Free laser engraving on any new iPod
– Signature gift wrapping for your iPod

Keep your credit cards to hand as there are less than two days left until the bargains begin.

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