Unaired 1983 Apple ad features ‘self-congratulatory’ Macintosh team

Macworld Australia Staff
13 August, 2012
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Scraped footage of a 1983 Apple commercial, considered “too self-congratulatory” to be released at the time, has been uploaded to YouTube by a former member of the original Macintosh design team.

Andy Hertzfield, now working with Google, was a software designer for Apple between 1979 and 1984, and featured in the unaired video.

“Here’s a rare commercial for the original Macintosh that Chiat-Day made in the fall [October] of 1983 , featuring snippets from interviews of the design team,” Hertzfield posted on his Google+ page.

“It never aired because Apple deemed it too self-congratulatory, although it was used in some promotional materials sent to dealers.”

Speaking in a manner commonplace in product launches and keynotes in more recent times, former Macintosh team members Burrell Smith, George Crow, Bill Atkinson and Mike Murray highlight the reasons and ideas behind their Macintosh designs.

In the video, Crow, the former Manager of Analogue Design, describes the issues they had producing an affordable computer with longevity: “It had to be easy to manufacture, it had to be very reliable because we didn’t want customers to have to ever worry about it failing, and it had to cost roughly one-quarter of anything I’ve ever designed before.”

Described as a ‘Hardware Wizard’, Smith believes Apple began designing the computer for people’s needs, not the needs of big business.

“We designed Macintosh really because we wanted one for ourselves and we couldn’t get one. Apple turned it into a product to turn the whole world on to what we got. Mac is a big extension [of] who we think we are and where we think we’re going, and that’s why we designed the product,” Smith said.


One Comment

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  1. justincrdable says:

    Classic Nerds!!!! ahhhhhhhhh (Insert napolean dynamite face)

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