Apple CEO Tim Cook teased that he had “one more thing” up his sleeve before introducing the Apple Watch at Apple’s gargantuan event on Wednesday morning (AEST time), but as it turns out, he had two. Legendary rock band U2 took the stage post-Watch to jam out ‘The Miracle (Of Joey Ramone)’, a track from the band’s new Songs of Innocence album – an album that Apple released to all iTunes and Beats users immediately after the performance for the low, low price of absolutely nothing.
Yes, the blockbuster new album from one of the biggest bands in the world is free on iTunes right now. The whole thing. All of it. Seriously, go check it out.
“It makes music history,” Cook said, after hitting a mock button that sent the album out over the internet. “Largest album release of all time.”
You’ll already find Songs of Innocence in the Albums section of iTunes or the iOS Music app, and it will hit Apple’s Beats Music and iTunes Radio streaming services on 10 September, if you prefer renting to owning. The album will be an Apple exclusive through to mid-October. Even if you’re not signed up with any of Apple’s music services today, anybody who gets on board with iTunes before 13 October will receive a free copy of the album.