U2 appears set to play significant role in Apple’s September event

Harry Tunnecliffe
9 September, 2014
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U2, apple, september event, macworld australiaThe New York Times has published a fresh report that claims U2 will play a ‘significant part’ in Apple’s 9 September event, expected to be the event that launches the iPhone 6 and potentially an iWatch wearable device.

Numerous sources were last week reporting on rumours surrounding the involvement of U2 in Apple’s iPhone 6 launch event, ranging from the band performing at the event to the band’s new album being pre-loaded onto the iPhone 6. It forced representatives for the band to quickly deny U2’s involvement in tomorrow’s iPhone event.

However, an update to a 9to5mac report points out that the denial statement has mysteriously been removed and is no longer available.

What has followed is the story from NYT, citing three people who have been briefed on Apple’s plans as its sources. The NYT report reads:

“In addition to performing, the band will reveal an integration with Apple’s products that is connected to its next album, which is expected to come out by the end of the year, according to these people, who spoke anonymously because the band’s appearance — and its deal with Apple — is supposed to be a surprise.”

While it remains unclear what exactly will be revealed at the Apple event, the NYT report dismisses the idea of the new U2 album being pre-loaded onto the iPhone 6, citing that people close to the band said that the integration with Apple would include the release of new music in an innovative way.

Whether this is true or not, we will find out for sure in less than 24 hours, when the Apple event begins at 3am AEST on Wednesday, courtesy of live steams on both the Apple website and Apple TV, as well as Macworld’s own live blog coverage of the event.

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