The hires, Jay Blahnik and Divya Nag, may reflect Apple’s strategy for wearable device plans according to 9to5Mac.
In the report, Mark Gurman wrote Mr Blahnik was an advisor on the Nike FuelBand project and a “world renowned fitness expert”.
Ms Nag is allegedly working on health-related products and government approvals under Dr. Micheal O’Reilly.
The two new members follow Apple’s growing trend of hiring high-profile experts.
In recent years Apple has hired “several high-level fashion industry experts, developers of glucose sensors, experts in sleep analysis, engineers with wearable hardware development experience, and scientists with knowledge of non-invasive vein mapping,” Gurman wrote.
But many writers are still sceptical about the iWatch’s potential, including news editor for BGR Brad Reed who said: “Given how uncertain the actual demand is for smart watches, Apple probably can’t just count on its hard-core fans to make the iWatch a hit.”
It is believed Apple plans to debut its long-awaited wearable fitness device by October this year.