Featuring Nascar driver Brad Keselowski holding his iPhone, the 15-second ad directed viewers to Twitter.com/#Nascar to “see what he sees”.
The new URL twitter.com/hashtag/nascar appears to turn hashtags into domain names, potentially drawing more advertisers into sponsoring Twitter-hosted pages.
The attempt may answer the growing question, with approximately 140 million users, how does Twitter make money?
The new page was announced by Twitter’s Sports and Entertainment Team member Omid Ashtari in a blog post last Friday.
“Throughout the weekend – but especially during the race – a combination of algorithms and curation will surface the most interesting Tweets to bring you closer to all of the action happening around the track, from the garage to the victory lane,” Ashtari said.
“Anyone watching the Pocono 400 on Sunday – even if you’re not a current Twitter user – can visit twitter.com/#NASCAR watch the race unfold from every angle, and get insider access to all the places the cameras can’t take you.”
Have a look at the Brad Keselowski ad below; you can see the rest in the series here.