Twitter, from Anywhere on the web

Xavier Verhoeven
17 March, 2010
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In another sign that Twitter is trying to take over the online world, CEO Evan Williams has announced new frameworks allowing integration of Twitter into other websites.

Named @anywhere, the service has been likened to Facebook Connect — which allows websites to have users log in with their Facebook account. It’s no surprise that Twitter would want to follow a similar pathway to Facebook in capitalising on its growing user base, as facebook.com just overtook google.com as the most viewed website in the USA.

Beyond a fairly low-key announcement at the SXSW conference in Texas, the company has released little information on the framework beyond a post from co-founder Biz Stone on the site’s blog:

“Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page—and that’s just the beginning. Twitter has proven to be compelling in a variety of ways. With @anywhere, web site owners and operators will be able to offer visitors more value with less heavy lifting.”

While sites can already link to twitter profiles for people and brands using standard hyperlinks, the new @anywhere feature will give users a quick glimpse of their most recent tweets, and allow them to quickly follow their favourite personalities and companies without having to be redirected away from the current site.

While the feature is not yet live, there are plans to roll it out in the near future on sites including Amazon, YouTube and the New York Times, with other websites following later. More news is also expected to coincide with Chirp, the official Twitter Developer Conference in April. We’ll be sure to have a look at the feature for Australian Macworld, but in the meantime you can already follow us on Twitter: @AusMacworld.

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