Turtlenecks: Steve Jobs Fashionista

Liana Pappas - Publisher
7 October, 2011
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Steve Jobs

Apple fans are honoring Steve Jobs’ memory and continuing with his fashion trend.

St. Croix, the clothing company behind Steve Jobs’ iconic black turtlenecks have had an influx in Turtleneck sales, almost immediately after the news of Steve Jobs. With sales up nearly 100%.

This comes after a 42,000% jump in pre-order sales for Steve Jobs Authorised Biography through Amazon.

Job famously wore the high-neck knitwear at keynotes and on a frequent basis. The company behind this iconic item will donate $20 to the American Cancer Society for every black turtleneck they sell. The offer expires Thursday.

The turtleneck can be purchased for US$175


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