Tim Cook teases Apple Watch launch apps, and its debut in Germany

Susie Ochs
3 March, 2015
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Tim-Cook-apple-ceo-macworld-australiaThe world waits with baited breath for more details about the Apple Watch, which should be revealed at a special event in San Francisco next Tuesday. But Tim Cook is just as anxious as we are to get this party started, and he teased some details in a trip to Germany.

As reported by 9to5Mac, Cook visited the flagship Apple Store in Berlin, and confirmed to the employees there that the Apple Watch would go on sale in Germany during the month of April. Cook had already confirmed an April launch in the US during a recent earnings call, so this might mean the watch will launch globally all at once, or that the US will get it first, followed by Germany later in the month.

Apple has been getting faster about rolling out products, and credited the “fastest rollout ever” of the iPhone 6 and 6 Plus as part of its record-breaking success in Q1 2015. 9to5Mac points out that Apple is already promoting the Apple Watch in China, so we wouldn’t be surprised if the watch launches there in April too.

Cook also boasted to employees that “a whole ton of announcements are coming shortly about all of the apps,” according to 9to5Mac’s report. Starwood Hotels was specifically highlighted at the watch’s unveiling last September, and Cook also mentioned Panera Bread (an Apple Pay partner) and Salesforce. Apple has a tradition of inviting third-party app makers on stage to demonstrate, so we can’t wait to see what they’ve been cooking up with the WatchKit SDK.

We’re wrapping up our own round of interviews with Apple Watch devs that will go live later this week. And of course we will be live-blogging and live-tweeting direct from the event on Tuesday, beginning at 4AM AEST, 10 March. Besides price and release date, what are you most excited to find out about the Apple Watch? What apps do you hope to use from your wrist?

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