Tim Cook says Apple has ‘learned not to worry’ about the iPad mini’s ‘cannibalisation factor’

Ashleigh Allsopp
28 October, 2012
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Apple’s CEO Tim Cook has said that the company has ‘learned not to worry’ about cannibalising its own products, referring to the comments about how the new iPad mini will affect the sales of Apple’s full-size iPads.

When asked by an analyst about the newly unveiled iPad mini’s “cannibalisation factor over the older product,” Cook replied: “We don’t really have an older product. We only have new products. We just announced the fourth generation iPad.”

“The way we look at this is that we provide a fantastic iPod touch, we provide an incredible fourth generation iPad, iPad mini and iPad 2,” Cook continued. “Customers will decide which one, or two, or three, or all four of them they would like and will buy them”

“We’ve learned over the years not to worry about cannibalization of our own product,” Cook explained. “It’s much better for us to do that than for somebody else to do it.”

“And the far, far bigger opportunity here are the 80-90 million PCs that are being sold per quarter,” said Cook. “There’s still over 300 million PCs being bought per year. And I think a great number of those people would be much better off buying an iPad or a Mac. And so I think that’s a much better opportunity for Apple.”

“And so, instead of being focused on cannibalising ourselves, I look at it much more that it’s an enormous incremental opportunity for us.”

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