Tim Cook ‘extremely sorry’ for iOS 6 Maps issues, tells users to download Google Maps instead

Ashleigh Allsopp
29 September, 2012
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Apple CEO Tim Cook has issued a public apology for the company’s widely criticised iOS 6 Maps app, suggesting that iPad, iPhone and iPad owners should download competing map apps or use Google’s web app while Apple improves its offering.

The letter was published on Apple’s home page on Friday, just over a week after iOS 6 was launched on September 19.

“At Apple, we strive to make world-class products that deliver the best experience possible to our customers,” writes Cook. “With the launch of our new Maps last week, we fell short on this commitment.”

“We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better,” he continues.

Cook explains that Apple needed to build a new Maps app from the ground up in order to provide features such as turn-by-turn directions and Flyover.

“There are already more than 100 million iOS devices using the new Apple Maps,” Cook says. “In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations.”

“While we’re improving Maps, you can try alternatives by downloading maps apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app,” Cook says. The letter even links to an Apple how-to which shows users how to add Google and Nokia maps web app icons to the Home screen of your iOS 6 device.

Cook promises that Apple will continue to keep working on Maps until it “lives up to the same incredibly high standard” that customers have come to expect from the company.

This isn’t the first time an Apple CEO has published an apology on the company’s website. Apple’s late co-founder Steve Jobs wrote several apologies during his time at Apple, about subjects including the lack of Adobe Flash on iOS devices, digital rights management on music, and environmental issues.

One Comment

One person was compelled to have their say. We encourage you to do the same..

  1. GKINCHINA says:

    I tried to post the following on the Apple Support Communities thread where hundreds of Apple customers were complaining about their Maps problems. The company (thread host) did not allow it to be published and deleted it. posting it here for the benefit of suffering iLost users (like me) –

    Here is a complete list of solutions to the CrapMaps problem. Each person can take their pick – whatever works for them. You will not get this complete list from Apple or any of the level six and level seven guys on this forum who have dedicated their lives and all their time to earn even more levels from Apple, while we are busy trying to do something useful out in the real world (and trying to get rid of this Maps problem so that we can go back to doing our stuff out there). There are 4 points in the list below, and 3 subpoints to the third – I fully expect the iEmployee hosts of this forum to delete some of those and ensure that suggestions that really help, but are not in the Apple roadmap or otherwise do not conform to Apple’s current business interests, do not reach you -

    1. Do what Tim Cook says in his Mapology letter. Check out the other apps and also the shortcuts to the Google and Nokia browser services. If any of that works for you, hallelujah!

    2. For any serious use and especially when on the move, the Google and Nokia browser services suggestion will be too cumbersome and will not work. You can make the Google service easier to use by downloading the Google App called “local” and search for your location within it and ask for directions within it. The browser will open up with a solution map plus route and you will not have to torture yourself with the slow and inefficient browser search methods. For people who also need Streetview, Google is expected to launch it in the browser app in the next 2-3 weeks.

    3. In case none of the apps that are suggested in the Mapology work for you (and they won’t for 40-60 percent of Apple IOS6 users worldwide), you have the following options -

    A. Wait for the jailbreak with the old IOS 5 Map available – This is expected in 2 weeks or less. Be warned that the jailbreak will void the Apple warranty (not that I care – I will jailbreak)
    B. Wait for a Google Map App for IOS – Many accomplished journalists and others expect this to happen before December, based on their information sources. Google and Eric Schmidt are noncommittal about this – they refuse to accept or deny this in straightforward language. (They took lessons in obfuscation of information from the masters at the fruity company here, or maybe there are behind the scenes talks and negotiations still hoped or going on, and nobody wants to take a clear stand just yet).
    C. Buy an additional cheap Android phone for Google Maps or replace your iLost device with a top of the line Android device. I have gone for the first alternative , hoping that one of the above will work out. The iLost, when WeFind, is actually a better experience in my opinion.

    4. As consumers who have been wronged, please take all the action that you can, in all redressal forums available to you. I assume you know what that means. Hopefully, just as Apple was forced to apologise due to the initial backlash, the continuing pressure will make them open up a simple way for you to revert to the old IOS5 Maps app.

    Have fun. I have wasted 3 days on this forum – hoping for a solution that I can use. In this time, I have read about the troubles that so many of you are facing because of this – I hope and pray that you do not get hurt and are able to find a solution. I have also got a lot of replies and posts from iIdiots and iFanbois with lots of points and levels, trying to be sorry apologists for a company that has failed it’s consumers and still does not do the right thing – good luck to them as well.

    Bye Bye.

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