The Wiggles’ Alphabet Adventure app is designed to help kids develop their communication skills through a series of interactive lessons based on letters of the alphabet, for example,. biting into an apple or visiting animals at the zoo.
The Wiggles have long been a fixture in the entertainment industry, performing for children for 20 years. The release of the app is a move toward interacting with fans on a more accessible and educational level says Dr Kathleen Warren, Education Advisor to The Wiggles.
“The Wiggles’ Alphabet Adventure is an exciting new app that integrates technology into children’s play and encourages and enhances learning,” Warren explains.
The release follows recent controversy surrounding yellow Wiggle Sam Moran’s abrupt departure from the group. Moran was replaced by original Wiggles member Greg Page, returning from a five year absence due to health issues. Reportedly labelled the ‘salaried Wiggle’ by the group in a dig to his $200,000 per year pay packet (The band made $28.2 million last year) Moran was only told of his replacement last week.
Developed by Salmat Digital, the $2.99 app can be downloaded from the App Stoire now.