The iPhone 5s takes the honours in Korean customer satisfaction survey

Madeleine Swain
12 May, 2014
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Following the triumph of the iPad in last week’s customer satisfaction survey conducted by JD Power, now Apple’s flagship smartphone is raking in the glory too.

A new report commissioned by Marketing Insight in South Korea reveals the iPhone 5s has a pronounced lead over other smartphones in terms of customer satisfaction. The survey ranked a slew of smartphones in such wide-ranging areas such as design, display, processing speed, size, weight, multimedia speed, usability, user interface design, response to touch and latest technology.

The iPhone 5s was well above average in each category, while Samsung’s latest model, the Galaxy S5 was ranked as below average in all of the areas mentioned above.

That’s correct. On its own home turf, Samsung failed to impress users… It wasn’t even able to score higher than other Android-based smartphones like Google’s Nexus 5 and LG’s last two G2 phones. Overall, the Galaxy wound up in sixth position.

As AppleInsider notes, Marketing Insight surveyed 9397 consumers who had bought their smartphones between October 2013 and April 2014.

The survey revealed that almost 90 percent of iPhone customers ticked the “satisfied” or “very satisfied” boxes, compared to the 50 percent that claimed the same for the Korean domestic brands. That satisfaction score for Apple translated to a score of 798 out of 1000, while its competitors LG, Samsung and Pantech scored 609, 600 and 577 respectively.

Korean phone rankings 2014

Source: AppleInsider

Marketing Insight stressed the significance of the iPhone’s achievements, telling Korean language site Ohmy News, ”Considering that the product’s satisfaction usually decreases as the longer time has based since the product released, the score of iPhone 5s is amazing,” adding, “Galaxy S5 obtained a humiliating result as it failed to get ahead of LG G Pro2 in any sector in the comparison between the representative models of Samsung and LG, released this year.”

Korean phone rankings 2014

Source: AppleInsider


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