Tablets predicted to make up 50 percent of the PC market by 2014

Madeleine Swain
27 November, 2013
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Tech industry analysis firm Canalys has just released a new report looking at future trends in tech hardware sales. The report, released on 26 November 2013, predicts that by next year tablets will make up half of the entire PC market.

The total client PC market covers desktops, notebooks and tablets, and Canalys based its forecast on 2013′s third quarter figures. In that quarter, the worldwide PC client market managed to grow by 18 percent, despite sales of both desktops and notebooks declining.

Tablets made up 40 percent of the shipments, fewer than half a million units behind global shipments of notebooks.

Canalys predicts that 285 million tablets will ship next year, with steady growth leading to 397 million units by 2017.

The company also looked at the breakdown of manufacturers, and particularly the contributions from Apple and Samsung. It was noted that the recent release of the iPad Air and Retina display iPad mini have strengthened Apple’s position, but that the Cupertino, California company’s share of the PC market is likely to deteriorate.

“Apple’s decline in PC market share is unavoidable when considering its business model. Samsung narrowly took the lead in EMEA (Europe, the Middle East and Africa) this quarter and Apple will lose its position to competitors in more markets in the future,” says Canalys senior analyst Tim Coulling. “However, Apple is one of the few companies making money from the tablet boom. Premium products attract high value consumers; for Apple, remaining highly profitable and driving revenue from its entire ecosystem is of greater importance than market share statistics.”

Canalys forecasts that Android operating systems will become ever more omnipresent in the market and could take a 65 percent share in 2014, translating to 185 million units.

You can read more of Canalys’ predictions here.


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